Anametrix Releases Cloud-Based Mobile Business Intelligence (BI) Solution for All iOS and Android Smart Phones and Tablets

SAN DIEGO, Dec. 7, 2011 /PRNewswire/ -- Anametrix (http://anametrix.com), the pioneer of business intelligence built for the online world, today announced the immediate availability of its complete mobile solution.  Anametrix offers the first BI solution with built-in web analytics, social media listening and now mobile tracking and access as part of its core design.  Designed to empower businesses to capitalize on the mobile revolution, Anametrix features real-time dashboards accessible from any iOS or Android smart phone or tablet, advanced mobile application analytics with the new Software Development Kit (SDK), and 360' holistic data integration capabilities.

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Mobile Access of Anametrix BI Applications

Executives on-the-go can view real-time analytics and dashboards directly on any iPhone, iPad or droid device, eliminating delays to important information and lessening the time it takes to make critical business decisions.  Smart phones and tablets are well understood by consumers, thus supporting self-service BI and increasing employee productivity.  A recent Gartner study anticipates that 33% of BI functionality will be consumed via mobile devices by 2013.  

Advanced Mobile App Analytics

The Anametrix mobile solution enables companies to effectively manage native mobile applications with seamless data analytics and visualizations of how users interact. By understanding the actions taken within apps, executives can achieve competitive advantage by finding new opportunities to increase revenues and lifetime values of consumers.

Comprehensive Mobile Visitor and MobileSite Tracking

All mobile visits to and interactions with internet sites as well as all activity on mobile-optimized sites are tracked in detail by the next generation of web analytics built into Anametrix.  Featuring much more powerful and customizable measurement and reporting than other vendors, Anametrix Web Analytics offers enhanced data insights across channels and is designed to help digital marketers more effectively understand customers (including mobile ones) to subsequently increase acquisition, engagement and retention.

360' Holistic Data Integration

For more robust reporting and analytics, Anametrix' online BI platform seamlessly integrates mobile information with almost any other online or offline data source  including Point of Sale (POS), Social Media, Search Engine Marketing (SEM), Video & Audio, E-mail Campaigns, Market Research Surveys, Live Chat, Customer Relationship Management (CRM) and Loyalty Programs combined and relative to each other.  Further, an exclusive bi-directional spreadsheet synching function enables users to work between Anametrix applications and Excel seamlessly. 

"The fact that there are more wireless subscriber connections in the U.S. than there are people represents a fundamental shift in the way business gets done, and Anametrix is delivering analytics offerings that are fundamental to better decision making in day-to-day operations," stated Blaise Barrelet, Anametrix Founder and CEO.  "Mobile BI transforms how executives and employees engage with relevant information, ultimately making companies more agile and responsive to customer needs."

For more information about any of the Anametrix BI solutions built for an online world, email: [email protected] or phone: (858) 558-8230.

About Anametrix, Inc.

Anametrix, Inc. is the privately funded pioneer of business intelligence built for the online world offering cloud-based solutions that seamlessly correlate multiple data sources for quick and precise decision making.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson and led by a world-class advisory board, Anametrix utilizes proprietary connectors and offers a high-performance data management infrastructure to integrate almost any data source and provide real-time data visualizations on customizable dashboards.  Anametrix offers the only BI platform with built-in web analytics, social media listening and mobile tracking and access as part of its core design.  A 360' view of customer acquisition, engagement and retention and self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com.

Anametrix Editorial Contact
NAME: LARISSA SCORS ANDERSON
PHONE: 858-558-8230 x333
EMAIL: [email protected]
FACEBOOK: http://www.facebook.com/anametrix
TWITTER: @anametrix

SOURCE Anametrix, Inc.