Anastasia Beverly Hills Celebrates Milestone Anniversary

Trailblazing Brand Reflects on 20 Years of Beautiful Brows

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Sep 08, 2017, 08:21 ET

LOS ANGELES, Sept. 8, 2017 /PRNewswire/ -- Anastasia Beverly Hills celebrates its 20^th anniversary this fall, commemorating the 1997 opening of its popular Beverly Hills salon. At the center of the celebration is founder and CEO Anastasia Soare, a Romanian immigrant who came to the United States with a strong entrepreneurial vision and unique approach to beauty. Since launching the brand, Soare has created an entirely new category in cosmetics—eyebrows—centered around her revolutionary brow-shaping technique, the patented Golden Ratio Eyebrow Shaping Method. Today, the "Golden Ratio Brow" is seen on some of the most famous faces in the world and Anastasia Beverly Hills is one of the fastest growing, coveted brands in the beauty business.

"I'm so proud to see the evolution of the brand from its conception 20 years ago with the opening of our Beverly Hills salon," said Anastasia. "For two decades, we've made it our mission to educate and inspire customers with quality makeup products and our brow-shaping technique. The global reach we have achieved speaks to the unprecedented loyalty of our fans, and I couldn't be more grateful."

To honor the milestone, Anastasia Beverly Hills has created an exclusive collection completely devoted to what made the brand famous: brows. The limited-edition gift set, 20 Years of Beautiful Brows, includes 72 products representing the brand's full range of offerings: fillers, tools, brushes, and more, such as all-time fan favorites Brow Wiz®, DIPBROW® Pomade, Brow Powder Duo, and Clear Brow Gel. The beautifully packaged gift set, valued at $1,000, is not available for purchase, but ABH's global fan base will have weekly opportunities to win this coveted set, through giveaways across Anastasia Beverly Hills' social media platforms and website.

Giveaways kicked off on ABH's Instagram on September 7^th with new winners being announced daily at 12pm PST. Additional opportunities will run on the brand's YouTube, Facebook and Twitter platforms through November. ABH will also feature a dedicated page on their website, AnastasiaBeverlyHills.com, highlighting the brand's core philosophy and announcing a rare and exclusive sale on the entire brow category. ABH fans can sign up for email updates with first-to-know information on the social giveaways.

"Our fans mean so much to us as their passion and dedication has made the brand what it is today," said Claudia Soare, president of Anastasia Beverly Hills. "We're thrilled to have our audience involved in this milestone and to give them the opportunity to win the limited-edition gift set through interactive social contests."

For more information on Anastasia Beverly Hills' 20^th anniversary, 20 Years of Beautiful Brows, and fan giveaways, visit the brand's social channels—Instagram (@anastasiabeverlyhills), YouTube (AnastasiaBeverlyHills), Facebook (@ABHCosmetics), and Twitter (@ABHcosmetics)—as well as AnastasiaBeverlyHills.com.

About Anastasia Beverly Hills
Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH has received numerous accolades for products including cult classics Brow Wiz, Contour Kit, and Liquid Lipstick, as well as industry-wide recognition for digital innovation. Soare was first to introduce and patent the Golden Ratio Eyebrow Shaping Method, which has gone on to become a modern beauty essential. ABH products are available at anastasiabeverlyhills.com, Dillard's, Macy's, Nordstrom, Sephora, ULTA, and select retailers in over 25 countries. ABH is committed to cruelty-free product formulation, testing, and development.

SOURCE Anastasia Beverly Hills