Anchored by the Classic Boot, UGG pays homage to its signature color; Chestnut

NEW YORK, Oct. 19, 2015 /PRNewswire/ -- Built upon a foundation of warmth and FEELS LIKE NOTHING ELSE comfort, the UGG® brand (a division of Deckers BrandNYSE: DECK) honors its 30+ year history by celebrating the most important element of the brand's heritage - the color chestnut. The brand's new women's 2015 fall collection is rooted by core silhouettes boasting the brand's signature chestnut colorway that are available at UGG® North America stores and online at UGGAustralia.com.

The color chestnut represents "warmth, comfort, honesty and dependability," notes Leatrice Eiseman, Executive Director of the Pantone Color Institute. "It resonates with many audiences so it comes as no surprise that it has developed a cult-like following and has been the favorite color of UGG® consumers for over three decades."

In 1978 the UGG® brand launched the first Classic Boot in chestnut and the colorway quickly became a hero of the collection. Today, the original Classic Boot is an international icon and a wardrobe staple for millions of women across the world offering comfort, ease, functionality and style. While the original boot continues to evolve and inspire other product categories and brand extensions, the founding color of chestnut has remained a constant staple in hundreds of UGG® brand designs.

"Chestnut instantly distinguished the UGG brand and has grown to be recognized, loved and trusted all around the world. This fall season we're honoring the traits and history that this color represents," says Vice President Creative Director for the UGG® brand Leah Larson. "In celebration, this season we're featuring over two hundred silhouettes across our range for women in the brand's iconic chestnut color."

The brand continues to carry year-round trusted favorites like the Classic Short boot, recently featured in NYMag.com, the Dakota and the Bailey Bow while also introducing seasonal favorites like the Croft and the Samantha.

To experience first-hand the UGG® brand promise of warmth and comfort, visit one of the 137 retail locations worldwide. For more information on a location near you, please visit: http://www.uggaustralia.com/storelocator 

About The UGG^® Brand

Founded in 1978 in California, the UGG® brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering men's, women's and kid's footwear as well as loungewear, outerwear, home products, cold weather accessories and handbags. The brand's concept and outlet stores offer the ultimate brand experience with 137 locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com. @UGGAustralia #THISISUGG

About Deckers Brands

Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company's portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com

Media contacts:
Lindsey DiCola / 212-247-8552 / [email protected]
Matthew Magnin / 212-247-8552 / [email protected]

Photo - http://photos.prnewswire.com/prnh/20151019/278504

SOURCE UGG Australia

Related Links

http://www.uggaustralia.com