Ancient Crunch Expands Vandy Into the Frozen Food Category With The Launch of Vandy Classic Steak Fries

NEW YORK, Oct. 20, 2026 /PRNewswire/ -- Ancient Crunch, the company behind premium snack brands MASA Tortilla Chips and Vandy Potato Crisps, is entering the frozen food category for the first time with the launch of Vandy Classic Steak Fries. Marking a new chapter for Vandy beyond the chip aisle, the new frozen fries are made with organic potatoes and cooked in 100% grass-fed beef tallow. Available in Original and Salt & Pepper, the fries bring the signature potato-forward flavor that has made Vandy chips a standout to a new format, with a golden, crispy exterior and fluffy, tender center, all without seed oils.

When last year's potato harvest yielded more potatoes than the brand could use for chips, Ancient Crunch saw an opportunity to expand into a new category. Rather than let a surplus go to waste, the team developed Vandy Classic Steak Fries, marking the brand's first move into the frozen food aisle and bringing Ancient Crunch's ingredient-first approach to a new part of the grocery store.

"We've always believed that great food starts with great ingredients, and Vandy's Classic Steak Fries are a perfect example of that," said Seth Goldstein and Steven Rofrano, co-founders of Ancient Crunch. "Our chips have always had that unmistakable french fry flavor, so making fries felt like a natural next step. We wanted to create a steak fry with a crispy outside, a fluffy center and the kind of real potato flavor that makes you want another bite."

Vandy Classic Steak Fries are made with organic potatoes and cooked in 100% grass-fed beef tallow, delivering a golden, crisp exterior without the heavy or greasy finish often associated with frozen fries. Available in Original and Salt & Pepper, the fries offer a fresh take on a freezer aisle staple.

The launch marks a new chapter for Vandy, bringing the brand's focus on high-quality ingredients into the frozen food category for the first time. Best known for its chips, Vandy is expanding beyond the snack aisle with a familiar favorite made with the same commitment to quality that defines its existing lineup.

Vandy Classic Steak Fries will be available exclusively at Sprouts Farmers Market locations nationwide for the retail price of $12.99. Consumers can visit Vandy's store locator or VandyCrisps.com to find participating locations near them.

With the addition of Vandy Fries, Ancient Crunch continues to build its portfolio around familiar foods made with carefully selected ingredients, bringing its approach to new categories.

About Ancient Crunch

Ancient Crunch believes the most nourishing foods are the ones rooted in tradition. The company is committed to reviving real-food cooking methods and crafting snacks made with uncompromising standards — no seed oils, no fillers, no artificial ingredients. Just clean, craveable foods made the way they used to be.

SOURCE Ancient Crunch Inc