MASA Expands Into Costco as Ancient Crunch Accelerates National Retail Expansion

NEW YORK, Nov. 2, 2026 /PRNewswire/ -- Ancient Crunch, the parent company behind MASA, today announced that its flagship tortilla chip brand will expand into Costco, launching in 55 locations across Washington and Oregon.

The Costco expansion comes as MASA continues its momentum as one of the fastest-growing brands in the snack category. In just a few years, MASA has expanded into more than 3,000 retail locations nationwide, with distribution across leading retailers including Sprouts, Erewhon, Wegmans, Whole Foods Market, Target, The Fresh Market, HEB, and other premium grocery partners.

MASA's momentum has been fueled by strong retail performance, including its position as the #1 selling tortilla chip at select retailers. Driven by demand for premium snacks crafted with quality ingredients and exceptional taste, the brand now produces more than 400,000 bags per month and continues to expand its national retail presence.

"Costco plays an important role in how millions of Americans shop, and their longstanding commitment to quality and value makes them a natural partner for MASA. We're proud to bring our snacks to Costco members and offer them in a larger format that delivers more value, and makes buying real food more convenient. We're excited for more consumers to discover MASA and experience what makes our approach to snacking unique." - Steven Rofrano, CEO, Ancient Crunch

MASA tortilla chips are made with just three ingredients: organic nixtamalized corn, salt, and 100% grass-fed and finished beef tallow. Free from seed oils, the chips reflect Ancient Crunch's commitment to simple, high-quality ingredients and craveable flavor. The Original flavor will now be available at Costco locations across the Pacific Northwest.

The Costco expansion marks another step in the brand's mission to make healthy, delicious snacking more accessible. Ancient Crunch believes consumers shouldn't have to choose between food that is good for them and food they genuinely enjoy. With a focus on real, nutrient-dense ingredients and no seed oils, artificial additives, or unnecessary ingredients, Ancient Crunch is making it easier for more consumers to snack well without sacrificing taste.

About Ancient Crunch

Ancient Crunch believes the most nourishing foods are the ones rooted in tradition. The company is committed to reviving real-food cooking methods and crafting snacks made with uncompromising standards - no seed oils, no fillers, no artificial ingredients. Just clean, craveable foods made the way they used to be.

SOURCE Ancient Crunch Inc