The winning photo for the Melanoma Network of Canada features Canadian Olympic Ski Cross athlete Julia Murray, was sent out with a release that highlights the importance of wearing sunscreen in the winter. This photo was taken by Joern Rhode, and the award was accepted by Annette Cyr, President of the Melanoma Network of Canada.
"We're very visual these days, so pictures really speak to people. We want everything sort of immediate, so pictures are really conveying the message" according to Cyr.
The Transat A.T. Inc. photo features the modern-looking interior of a plane was sent out with a release to mark their 25th anniversary. The award was accepted by Debbie Cabana, Communications and Media relations Advisor.
Red Bull Canada's photo was included with a release about the annual Red Bull Crashed Ice, Ice Cross Downhill World Championship event that was held in Quebec City, and was taken by Joerg Mitter. The award was accepted by Lubor Keliar, Director of Communications and Josée Laperrière, Communications Manager.
In addition to getting your news across, these images also demonstrate the importance of telling your story visually. Adding a photo to your news release can boost your story's viewership by up to 170%.
Click here to watch all of the finalists accept their awards and share the impact that multimedia had on their campaigns.
If you would like to send a photo with your news release or to learn more about adding photos please email us at [email protected] or call us at 1-877-CNW-7890.
CNW
CNW helps clients create exceptional video, photography, audio and imagery so their news has the greatest impact. To round out its support of the entire communications cycle, CNW offers MediaVantage, the premier web-based application for media intelligence and public relations workflow management.
CNW can help you create your story, target your audience, align your team, distribute your news, monitor your impact and measure the results of your communication campaign.
Video with caption: "Video: CNW 2012 Photo of the Year Winners". Video available at: http://www.youtube.com/watch?v=xXGHQs1FP6g&list=UU30cSW-f3encvepxcS6T0aQ&index=1
Image with caption: "CNW 2012 Photo of the Year Winner (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25244.jpg
Image with caption: "Annette Cyr, President of the Melanoma Network of Canada (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25246.jpg
Image with caption: "Melanoma Network of Canada, Joern Rhode (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25238.jpg
Image with caption: "Debbie Cabana, Communications and Media relations Advisor, Transat A.T. Inc. (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25250.jpg
Image with caption: "Transat A.T. Inc. (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25240.jpg
Image with caption: "Lubor Keliar, Director of Communications and Josée Laperrière, Communications Manager, Red Bull Canada (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25248.jpg
Image with caption: "Red Bull Canada, Joerg Mitter (CNW Group Ltd.) (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20130405_C2935_PHOTO_EN_25242.jpg
SOURCE: CNW Group Ltd.
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