Anderson Direct & Digital and Crystal Cruises to speak at the DMA's upcoming &Then Conference

Hopkins & Lewis to discuss precision marketing for superior ROI

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Sep 29, 2015, 12:43 ET

POWAY, Calif., Sept. 29, 2015 /PRNewswire/ -- Anderson Direct & Digital's Executive Vice President, Scott Hopkins, and Crystal Cruise's Vice President of Marketing, Nitsa Lewis, will speak at the 2015 &Then conference, hosted by the Direct Marketing Association (DMA) on October 5, 2015 at 11:45 a.m. (EDT) at the Boston Convention & Exhibition Center. Hopkins and Lewis will share how #1 luxury brand Crystal Cruises uses integrated marketing to deliver a powerful brand story while generating a record number of leads and sales, as well as what it takes to become and remain the World's Best in a fiercely competitive luxury cruise market.

"Anderson Direct & Digital has been honored to partner with Crystal Cruises for over a decade, and it is a true privilege to have the opportunity to share our collective and continued success story at &Then," said Scott Hopkins.

For more information about the conference, visit http://dma15.org/. To learn more about Anderson Direct & Digital and Crystal Cruises, visit http://www.andersonDD.com/ and http://www.crystalcruises.com/.

About Anderson Direct & Digital
With decades of expertise in direct, digital and database marketing, Anderson inspires its target audience to take action and deepen their relationship with your brand, while delivering a strong and measureable lifetime value. Services include: marketing strategy, creative services, data intelligence, digital marketing, and media planning as well as direct and production services. Anderson is ranked as one of the top 20 DM agencies in the country by DM News. For two years running, Anderson has been voted a Union-Tribune Top Workplace. For more information on Anderson, visit http://www.andersonDD.com/.

About Crystal Cruises
The All-Inclusive Crystal Experience^® is a heady combination of indulgent services and enriching discovery. Since their debut in 1990, Crystal Cruises has been elevating and redefining the traditional notions of luxury cruising with innovative excellence, exquisitely designed ships, bold itineraries, customized destination immersion, and the highest standards of personalized service at sea and on land. A proven leader in evolving the guest experience to stay ahead of global luxury travel trends, Crystal Cruises is continually adding new programs and features to its award-winning ships, Crystal Symphony and Crystal Serenity. For more information on Crystal Cruises, visit http://www.crystalcruises.com/.

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SOURCE Anderson Direct & Digital