LOS ANGELES, March 25, 2011 /PRNewswire/ -- Orci Advertising announces the promotion of Andrew Orci to President and CEO. Co-founders Hector and Norma Orci will continue in their roles as Chairman and Vice-Chair, respectively.
Andrew is a 14-year veteran of the agency, and for the past 3 years has served as COO. Andrew came up the ranks in Broadcast Production to Sr. Producer; he led the agency's successful entry into the digital business, and spearheaded the development of Orci's proprietary Consumer Network marketing model, a new and effective approach to understanding and influencing the consumer.
"Working with Andrew is a real pleasure because we share the same core values, and a real passion for the business and the Community," said Hector Orci. "His high energy, creativity, strategic thinking and digital savvy have been a tremendous asset to Orci and to our clients."
Norma Orci added, "And it's great to come to the office and spend quality time with the family."
Andrew says he is proud to be the second generation to lead the agency. "Orci will continue to pioneer and innovate in making deep and lasting connections between Latino consumers and our clients' brands," he said. "That's what we do. It's in our DNA."
Andrew, 40, holds a B.A. in Film from UC Santa Cruz. He was born in Mexico City. Before joining Orci, Andrew produced both movies and television shows, and founded and managed Nectar Media, a digital media and post production company.
Clients Orci represents include: Honda, Jack in the Box, Georgia-Pacific, Lactaid, Splenda, Sempra Energy, Big Brothers and Big Sisters, Southern California Children's Bureau, the Los Angeles Academy of Arts and Enterprise (LAAAE), and others.
Orci was founded in 1986 and is headquartered in Los Angeles. It is a 100% independent, minority- and woman-owned advertising agency, with a legacy of delivering results that exceed client expectations. Orci has introduced more than 20 of America's best-loved brands to the Hispanic market. And, although the world has changed a lot since 1986, what hasn't changed is Orci's ability to help clients win the hearts and minds of Latino consumers.