Annie Chun's Celebrates New GoChuJang Sauce With Spicy Korean Burger Contest

SAN RAFAEL, Calif., May 17 /PRNewswire/ -- Annie Chun's, Inc., the leading producer of all-natural, quick and easy Asian foods, today introduced GoChuJang Korean Sweet & Spicy Sauce, a versatile condiment with authentic Asian flavor that "goes on everything." Annie Chun's GoChuJang sauce offers a twist to typical condiments and mainstream hot sauces. Made with a specially aged soy bean base, then mixed with chili pepper paste for just the right amount of spice, this flavor is a mix of savory, spicy, and sweet.

(Photo: http://photos.prnewswire.com/prnh/20100517/LA05535)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100517/LA05535)

To introduce the fiery new condiment as an alternative to traditional choices such as ketchup, Annie Chun's is offering food lovers the opportunity to win a trip for two to Seoul, South Korea, by spicing up their favorite burger and submitting their finest GoChuJang burger recipe to the Spicy Korean Burger Contest at www.MyGoChuJang.com before Sept. 30, 2010.

"With such a bold taste, sauce aficionados from all cultures will be pleased to find that Annie Chun's GoChuJang adds the perfect balance of flavor and kick to any meal," said Diana Wang, director of marketing for Annie Chun's. "We want to challenge burger-lovers to use the complex and well-rounded flavor of GoChuJang in their own burger recipe for a chance to win a trip to the sauce's originating country—Korea."  

Once all Spicy Korean Burger Contest recipes are submitted, a team of judges will select the top 16 recipes. One grand prize winner will then be selected and receive a five day, four night trip for two to Seoul, including hotel accommodations, airfare, and a one-day guided culinary tour. Recipes from the remaining 15 finalists will be posted online at www.MyGoChuJang.com and the public will vote to select the top five, who will win a gift basket of Annie Chun's products.

GoChuJang has been a Korean staple since hot peppers were introduced into Korea from Japan in the middle of the Joseon Dynasty (1392-1910). From that point, GoChuJang quickly became an indispensable ingredient in Korean cooking and can now be found in every Korean kitchen, as ketchup is found in the United States. Recently introduced in the mainstream U.S. marketplace, GoChuJang is a natural fit for preparing Asian dishes and also gives American staples such as burgers, spaghetti, and meatloaf a kick.

Annie Chun's GoChuJang Sauce contains a special Korean miso and chili pepper paste blend for the perfect combination of sweet and spicy. The sauce is 100 percent natural and crafted using only the finest ingredients with no preservatives or MSG. With 45 calories and a half-gram of fat in each flavorful serving, GoChuJang brings universal flare to American tables and is ideal as a marinade, dip, or cooking sauce. GoChuJang Korean Sweet & Spicy Sauce is available in stores nationwide in a 10 oz. bottle with a suggested retail price of $3.99.

The new sauce is now available at Whole Foods and will be available at traditional grocery and natural food specialty stores in the U.S.  For more information, visit www.MyGoChuJang.com or www.anniechun.com.

About Annie Chun's

Annie Chun's is the leading producer of all natural, gourmet Pan-Asian foods and sauces dedicated to providing consumers with simple, convenient meal solutions through innovative product offerings and unique flavor profiles that unlock a sense of worldliness with every bite.  In 2005, Annie Chun's forged a strategic partnership with CJ Corp., Korea's largest food producer, strengthening the company's commitment to creating all natural, great tasting products that promote good health and further the company's goal of introducing new and exciting Asian foods to the American consumer.  The complete line of innovative, premium goods provides a variety of options such as vegetarian, organic and gluten-free to adapt to dietary restrictions or preferences.  Annie Chun's All Natural Sauces, Noodles, Asian Meal Starters, Noodle Bowls, Soup Bowls, Noodle Express, Sushi Wraps, Rice Express, Organic Potstickers, All Natural Mini Wontons, and Seaweed Snacks are available nationwide in gourmet, natural and mass market grocers such as Whole Foods, Safeway, Mollie Stone's, Fairway Market, Gelson's, Giant Foods, King Soopers, Fred Meyer, Kroger, Jewel, Meijer, Publix, Ralphs SuperTarget, and many others coast to coast. www.anniechun.com.

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SOURCE Annie Chun's, Inc.