Annie's® Celebrates Rising Crust Pizza Launch With Cross-Country Mobile Kitchen And Truck Farm Tour

BERKELEY, Calif., Sept. 17, 2012 /PRNewswire/ -- This fall, Annie's (NYSE: BNNY) is hitting the road to celebrate its continued expansion into the frozen aisle with new family-sized Rising Crust Frozen Pizza made with organic ingredients. Available in three flavors including Uncured Pepperoni, Four Cheese and BBQ Recipe Chicken, Annie's is the first rising crust pizza made with organic ingredients and natural meat toppings in varieties kids and adults love.

"More and more, parents want convenient comfort foods made with higher quality ingredients for their families," said Sarah Bird, Chief Mom Officer for Annie's. "Annie's remains committed to answering that call. Frozen pizza is a mainstay in millions of homes across the country – and now, families can choose an option made with organic ingredients that features the delicious taste people have come to expect from Annie's, in a size large enough to feed the whole family."

Grab a Slice of Happiness!
To celebrate the Rising Crust Pizza launch, Annie's is kicking off the "Slice of Happiness Tour" from its hometown, Berkeley, Calif., on September 29. Through mid-November, Annie's mobile pizza kitchen and organic garden will travel 6,000 miles to 11 cities nationwide, offering samples of all three pizza varieties. In addition to pre-arranged stops at family-friendly events like farmers markets, youth sporting events, and parks, Annie's will be making special "detour" stops along the way as requested by Annie's fans. Fans interested in vying for their very own "detour" event can submit their request at www.anniespizzatour.com.

At each stop, the "Slice of Happiness Tour" will serve up delicious pizza and host a number of fun, family activities including the opportunity to dig into Annie's Truck Farm – a mobile garden growing organic herbs like the ones found in Annie's pizza. Visitors can also take interactive family photos with Bernie, Annie's mascot and Rabbit of Approval, and have a chance to win prizes, pizza coupons or an appearance on Annie's "Slice of Happiness Tour" website. Fans can show their support by using the hashtag #sliceofhappiness on Twitter or Instagram.

Tour Schedule
(Locations to be announced online closer to event dates.)

Annie's, a leading provider of natural and organic alternatives to traditional comfort foods, caters to pizza fans and families who seek better-for-you options, but are not willing to sacrifice exceptional taste.

Uncured Pepperoni Pizza is made with pepperoni with no added nitrates or nitrites* and mozzarella and provolone cheeses. Four Cheese Pizza offers a delicious combination of mozzarella, provolone, parmesan and romano cheeses. BBQ Recipe Chicken Pizza serves up a hearty helping of natural^, white meat chicken – raised without antibiotics and no added hormones** – organic roasted onions and tangy organic barbeque sauce. All three, 11.5 inch family-sized varieties are made with organic flour, organic tomatoes, whole grains, and 100 percent real, rBST-free⁺ cheese.  They are hitting store shelves now and through the fall at retailers nationwide, including Kroger, Safeway, Target and more, for an SRP of $7.99.

About Annie's
Annie's (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without the artificial flavors and synthetic colors and preservatives regularly used in many conventional packaged foods. Today, Annie's offers over 125 products which are present in over 25,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.

*Except for naturally occurring nitrates in sea salt and celery juice powder
⁺No significant difference has been shown between milk derived from rBST-treated and non rBST-treated cows.
^Minimally processed, no artificial ingredients, raised without antibiotics
**Federal regulations prohibit the use of hormones

Media Contact:
Renee Rice
Haberman for Annie's
612-372-6472
[email protected]

SOURCE Annie's, Inc.