BERKELEY, Calif., Oct. 8, 2014 /PRNewswire/ -- Today, Annie's, Inc. (NYSE: BNNY) entered a new and growing category with a line of Organic Grass Fed Macaroni & Cheese. Annie's new Organic Grass Fed Macaroni & Cheese is certified organic and made with cheese from humanely raised cows with year-round access to pasture, so consumers can feel good about every bite. Research also shows that milk from pasture-raised cows contains more CLA fatty acids than milk from cows fed mostly feed, plus grass fed farming helps sustain land and water.1
"Annie's is excited to enter the Grass Fed category with an innovative new line of macaroni & cheese," said Amanda Steele, Senior Vice President of Marketing at Annie's. "We know consumer demand for grass fed products is growing. In fact, 92 percent of Annie's consumers surveyed noted that they purchase grass fed products2, including meat, dairy and yogurt. We expect that they'll be thrilled to see grass fed cheese in one of their favorite convenient meals."
Annie's new Grass Fed products are available in three varieties: Organic Grass Fed Shells & Real Aged Cheddar, Organic Grass Fed Shells & White Cheddar and Organic Grass Fed Classic Mild Cheddar. All varieties offer 10g of protein per serving and are made with high quality grass fed cheese from Rumiano Cheese Company, California's oldest family-owned cheese company whose cows are raised on pasture in Northern California and certified by the American Humane Association.3
As with all Annie's Organic Macaroni & Cheese varieties, Grass Fed Macaroni & Cheese is produced without antibiotics, synthetic hormones or persistent pesticides, and without the use of artificial flavors, synthetic colors or preservatives. Parents can feel good about the 8g of whole grains per serving in the Organic Grass Fed Shells & Real Aged Cheddar and Organic Grass Fed Classic Mild Cheddar varieties.
Availability and Pricing
Annie's Organic Grass Fed Macaroni & Cheese varieties (SRP: $3.29/6oz) are currently available at Whole Foods Market nationwide.
Annie's, Inc. (NYSE: BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 145 products and is present in over 35,000 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com.
1 Clancy, Kate, Union of Concerned Scientists. (2006, March). Greener Pastures. Retrieved from http://www.ucsusa.org/sites/default/files/legacy/assets/documents/food_and_agriculture/greener-pastures.pdf.
2 Annie's Custom Study. (2014, Feb.). 519 online interviews conducted with frequent shoppers of either Whole Foods or other natural/organic stores, open to buying boxed macaroni & cheese
3 Rumiano Cheese Company. (2011). "All Rumiano organic milk producers are certified through the American Humane Association's Free Farmed Certified program, which guarantees customers that the organic milk used in the making of Rumiano organic cheeses comes from cows that are raised and treated humanely." Retrieved from http://www.rumianocheese.com/about-us.
SOURCE Annie's Inc.