Annik Engages Kristin Luck as Marketing Consultant
Data management and analytics solutions company will work with Luck on strategic positioning for continued company growth.
BELLEVUE, Wash., June 2, 2016 /PRNewswire/ -- Annik, a global data management and analytics solutions firm, has engaged industry growth expert Kristin Luck as Chief Marketing Consultant. Luck will assist the growing company in devising sales and marketing strategies to take advantage of its strong market positioning. Annik has long worked to take the practices of data management and data analytics out of siloes and, now that the industry is also trending in this direction, the company is poised for even greater growth.
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Rahul Sahgal, CEO of Annik, said, "Annik has enjoyed robust growth over the past few years and we are happy to bring on a seasoned marketer to help us advance to the next level. Kristin brings tremendous expertise in repeatedly taking products and services to the market with great success. We see this as a strategic move to leverage the skills we have built over the years and which have a growing demand in the marketplace."
Annik's clients include Fortune 1000 and other organizations in the technology, capital markets, pharmaceutical, media and entertainment, retail and consumer packaged goods sectors. Annik provides data and process expertise in the context of analytics initiatives and solutions that enable customers to take advantage of their data assets.
Coming off several years of high growth, the management team at Annik feels that the timing is opportune to substantially steepen its growth trajectory. The company has plans to create more market-driven solutions that combine data and decision science expertise with the needs of the industry, allowing companies to garner a multi-faceted understanding of their target customer.
Luck will use her depth of experience in the market measurement industry to help devise go-to-market initiatives for the new products that Annik will launch this year. She will wield her expertise in start-up/growth hacking, non-traditional marketing and sales strategies to drive Annik's expansion.
Luck said, "Annik is uniquely positioned to take advantage of the massive data driven evolution that's happening in the marketing measurement space right now. I'm excited to work with their global team to help build a strategy that drives continued growth and success."
About Annik
Established in 2000, Annik is a global leader in providing world-class data and analytics solutions that help businesses realize the full potential of their data assets. Using a global delivery model, Annik's solution framework leverages considerable in-house data and process expertise leveraging its configurable workflow automation technology. Annik has grown to over 950 employees spread across 6 global locations. https://www.annik.com/
About Kristin Luck
Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on marketing measurement. She's a futurist and growth hacking expert, specializing in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition. www.kristinluck.com @kristinluck
Media contact: Saurav Roy, Email, 0124-6179000
SOURCE Annik
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