SPOKANE, Wash., April 30, 2014 /PRNewswire/ -- PAML, one of the nation's leading reference laboratories, today announced the development of  their new consumer-based product, marketed under the brand name Cinch™ because your time matters.  Cinch allows individuals to quickly, easily and affordably order lab testing anytime and anywhere, regardless of insurance coverage.

Consumers are increasingly looking for ways to proactively manage their health. Many have turned to the internet as a solution for accessing helpful information at no cost. According to Pew Research Center's Internet and American Life Project, 2013 Report, 72% of consumer internet users say they've looked online for health information within the past year and 52% have downloaded health applications on their smart phone. 

"PAML is well positioned to enable consumers to live healthier lifestyles," states Francisco R. Velazquez M.D., S.M., President and Chief Executive Officer, PAML, LLC and PAML Ventures.  "PAML's scientific expertise in laboratory diagnostics is at the core of the new Cinch product line.  Our expertise blends science, information technology, and consumer-based tools to enable the consumer to proactively reveal their health and connect with a care provider. Utilizing Cinch, healthcare partners and clients can create a new outreach marketplace to touch the lives of those that they would not otherwise reach."

Cinch's web-based suite of products delivers the same superiority in laboratory testing that patients receive from their physician, but with more flexibility and often at a lower cost than an emergency room or traditional physician visit. Cinch's easy collection methods provide the consumer with at-home testing options. Blood testing helps establish normal baseline numbers for ongoing monitoring to reveal potential health risks or problem areas that can be reversed through help of a healthcare provider. Cinch's online results and trending tools also provide easy-to-understand reporting and a feature to connect to a healthcare provider.  To learn more about Cinch and the testing provided, visit www.gocinch.com.

About Pathology Associates Medical Laboratories, LLC

Cinch™ (gocinch.com) is a division of PAML, LLC, a healthcare solutions company with a focus in diagnostics. Headquartered in Spokane, WA, PAML is one of the top reference laboratories, and an industry leader in joint venture partnerships with community-based hospitals because of their expertise in developing cutting-edge laboratory management systems. For more information go to www.paml.com.

SOURCE Pathology Associates Medical Laboratories, LLC