Announcing Corona SunSets, a New Music Experience on the Horizon

IBIZA, Spain, May 22, 2014 /PRNewswire/ --

Electronic music platform SFX Entertainment set Ibiza's International Music Summit (IMS) alight today, announcing a global partnership with Corona and Beatport to launch Corona SunSets, a series of worldwide beach festivals. This brand new, series of festivals brings to life the Sound of the Beach, a new genre centered at the crossroads of Balearic beat and deep house. Corona SunSets kicks off in the UK on Saturday, July 5th. From there, SunSets travels to the incredible beaches of Mexico, Canada and Spain.

Festival headliners were announced today and include Disclosure, Annie Mac, Moby, Eats Everything, Rob da Bank and Claude VonStroke.  Many more will be announced in the upcoming weeks.

Discovering the Sound of the beach 

Jake Kirsch, Global Marketing Director at Corona says: "The beach is part of our DNA.  Over the past 80 years, we've developed a deep emotional connection with the beach in the hearts and minds of people around the world. This summer Corona continues our journey to celebrate the world's beaches in every way.  First, we'll invite you to step into the sunshine with #CoronaSunSets Festivals, a new music experience on the horizon."

Corona will also invite rising DJs from around the world to co-create and shape the soundtrack that defines the future Sound of the Beach.  Join us at Corona.Beatport.com, where the DJ career of your dream awaits you.

"We're thrilled to create this new beach concept," says Chris Stephenson, CMO at SFX Entertainment. "At any moment of the day, SunSets has its own special charm. We use Mother Nature's own magnificent fireball as a natural backdrop for the pivotal moment of the event - the sunset. As shadows grow longer and the sun lights up the evening sky, the music gradually shifts from deep melodic, easy tunes to a more up-tempo beat. Each festival will host a maximum of 5.000 - 8.000 festival-goers."

Uniting the creative teams behind festival phenomena Tomorrowland, Mysteryland, and Sensation, SunSets will be an immersive experience that celebrates the spirit of the beach.

Finally, as we watch a star rise, we'll celebrate the achievement by restoring the pristine nature of our beaches around the world, protecting them for future generations.  Through a partnership with the Foundation of Environmental Education (FEE) - a leading environmental NGO, and their global Blue Flag Initiative, Corona SunRise - Save the Beach will catalyze local communities to advocacy and action.  With every beach adopted and restored, we'll recognize the shared effort through access to SunSets Festivals.

Corona SunSets Festival program 2014 and ticket sales  

• Weston-Super-Mare Beach, UK        July 5th, 2014
• Playa Del Carmen, Mexico        July 26th, 2014
• Acapulco, Mexico            August 2nd, 2014
• Toronto Islands, Canada        August 16th, 2014
• Ibiza, Spain                August 29th, 2014

We will be announcing the definitive line-up per event during the coming weeks. Ticket sales for the UK Event start on Wednesday, May 22nd via http://www.coronasunsets.com.

About Corona 

Corona Extra is the only brand that stands for Mexican pride all over the world. It was first produced in 1925 at the "Cervecería Modelo" in Mexico City. Ten years after it was launched, Corona became the best-selling beer in Mexico. Now, Corona Extra, a premium Lager beer, is the leading brand in Latin America, the fourth most valuable brand in the world, and the No. 1 selling Mexican beer in the world.

About SFX Entertainment 

SFX Entertainment, Inc. is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. 

SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity.  SFX was borne out of the technology revolution and produces and promotes a growing portfolio of liveevents that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo, Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus. 

SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets.

Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.

About Beatport 

Beatport, an SFX Entertainment company, is the world's leading online provider of music, tools and resources customized for the unique needs and demands of DJs. Available in more than 230 countries, the digital music service features high-definition dance tracks by the world's top and emerging artists. The Beatport platform also offers tools to help DJs manage their careers, promote their productions and performances, and connect with the largest community of qualified fans on the planet.  Founded in 2004, Beatport is based in Denver, CO, with offices in Los Angeles, Berlin and Tokyo. In March 2013, Beatport became part of the SFX network of companies focused on Electronic Music Culture.

SOURCE Corona SunSets Festivals