NEW YORK, June 24, 2015 /PRNewswire/ -- Intersect Retail is excited to announce its rebranded portfolio of e-commerce thought leadership conferences and events—a series dedicated to the insights, best practices and peer-to-peer networking of retailers and brands across a variety of retail verticals.
Now in its fourth year, the flagship conference Intersect Retail New York 2015 will gather best-in-class executives on October 21st in New York City for intimate discussions on the hot button topics affecting digital marketing and e-commerce executives in the apparel and accessories space.
Last year, over 800 executives participated; and this year, attendees will hear from leaders of companies such as Alex & Ani, Cohen's Fashion Optical, Gap, Gilt Groupe, Hugo Boss, Jones Apparel Group, Ministry of Supply and Rebecca Minkoff. Kara Council, Chief Marketing Officer & Executive Vice President of Kenneth Cole will keynote.
Acknowledging that "one size fits all" does not apply in the apparel space, this one-day VIP pass to thought leaders and top decision makers will give special attention to the specific needs of fashion brands and retailers, highlighting successful solutions and innovative methods for winning more customer business with digital tools, emphasizing those that tie into the offline retail experience. Topics include:
- Thinking Outside of the Box: Embracing Technologies
An opportunity to learn more about building out the customer's mobile experience, installing beacons in stores, using RFIDs in fitting rooms to further personalization, or contemplating 3D body scanners to ensure that customers receive the perfect fit.
- Content & Storytelling: Building a Continuum of Social Engagement
Digital storytelling is a movement designed to amplify the voice of a community. Everyone can participate because everyone has a story to tell. Storytelling creates an engaging user experience in any combination of print, interactive, video, or social channels.
- Conversion Rate Optimization
Conversion takes on different forms for each marketer, and each function of the marketing department. For some it is the click of a "like" or an app download, for others, it is a long queue around the virtual block to purchase the latest coveted product. CRO involves taking the website traffic that you already have and making the most of it with analytics.
- Working with Online Influencers
The explosion of self-made tastemakers and sartorial experts across social media gained attraction for their independent spirit and objective points of view. It wasn't long before brands started to court these influencers, both paid and non-paid, upending the standards of viral marketing and brand ambassadors. The rules, expectations and results of working with high profile bloggers and other online influencers have come a long way.
In the September 2014 issue of Harvard Business Review, Darrell Rigby writes, "[Customers] now weave their digital and physical worlds so tightly together that they can't fathom why companies haven't done the same. Those that have done so tend to run their digital operations as independent business units—the way companies prefer to manage them, as opposed to the way customers expect to use them."
This year's theme at Intersect Retail New York 2015—"The Seamless Customer Journey"—addresses this gap and ties together discussions regarding the disparate e-commerce challenges: promotion, acquisition, conversion, retention and growth--both online and offline--fostering ideas and learning in individual areas of expertise as well as the greater whole.
Intersect Retail New York 2015 will take place in New York City on Wednesday, October 21, 2015. For more information and to register, visit www.intersectretail.com. For speaking inquiries, contact Crystal Everson at [email protected]. For sponsorship details contact Reshma Raniga at [email protected].
About Intersect Retail
Intersect Retail is a portfolio of events, roundtables, training and niche publications for retailers and brands engaged in e-commerce in the United States and Europe. Since 2012, Intersect Retail has convened over 4,000 executives in apparel and fashion e-commerce to exchange valuable insights and do business together. Our goal is to foster innovation and networking among the smartest and most active players in the industry.
SOURCE Intersect Retail