Announcing the New Book EVANGELIST MARKETING: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn't)

News provided by

Evangelist Marketing Institute

Jan 03, 2012, 01:33 ET

CHICAGO, Jan. 3, 2012 /PRNewswire/ -- Alex Goldfayn's eagerly awaited new book, EVANGELIST MARKETING, has been released today by BenBella Books.

In it, Goldfayn argues that consumer technology companies succeed in spite of their marketing, not because of it:

  • Terrible product names: why do we need 20 or 50 characters in a device name? It's impossible for people to remember and reference these devices!
  • Horrible PR – how many terrible press releases do you get daily?!
  • Overly technical messaging. The language isn't emotional. 
  • Too much time and money invested into social media. 
  • And when did the product manual go extinct? It's a big missed marketing opportunity.

Some of the top executives in the business have lauded Evangelist Marketing:

"I loved this book. I've often wondered why are there so few legendary marketing leaders? Alex Goldfayn tells the inside stories of the most brilliant campaigns, demystifies the magic, and reveals the first principles from these marketing giants." – John Sculley, former Apple CEO.

"Alex Goldfayn doesn't pull any punches with Evangelist Marketing. Every high-tech marketer should read this book."
–Tony Lee, Vice President of Marketing, TiVo Inc.

"Alex' framework for reaching evangelist marketing nirvana is laid out in a clear step-by-step framework that if applied, will yield results."
–Chris Dobrec, Senior Director Product Marketing, Cisco

Complete reviews, resources, details and videos of Goldfayn discussing the book are here: http://www.evangelistmktg.com/evangelist-marketing-the-book/

Goldfayn, the CEO of the Evangelist Marketing Institute, counts companies like Sprint, T-Mobile, Logitech and TiVo among his clients.

An official EVANGELIST MARKETING book launch event will take place at the CES Pepcom event next Monday evening in Las Vegas.

Review copies of EVANGELIST MARKETING are available in digital and hard cover format upon request.

SOURCE Evangelist Marketing Institute

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