SOUTH BEACH, Fla., Nov. 3, 2011 /PRNewswire/ -- White Smile Global Inc. (OTCBB: WSML), an innovator in the multi-billion dollar teeth whitening industry, announces the completion of the White Smile® Premier Non-Peroxide Teeth Whitening Gel™.  This proprietary whitening gel was created to be used in countries following the EU guidelines, which prevents the use of hydrogen peroxide, the main active ingredient in all teeth whitening products sold in North America.

Designed by Bio-chemist and White Smile Global Chief Scientific Officer Dr. Martin Giniger, DMD, PhD, MsD, FICD; we are pleased to announce the launch of the world's only authorized peroxide-free teeth bleaching system with unmatched efficacy to fill the void of legal teeth whitening products available in the European Union and many other foreign markets.  Because of EU Regulatory Guidelines prohibit teeth whitening gels with more than 0.1% hydrogen peroxide, White Smile Global's scientific team has formulated this innovative product to achieve maximum whitening while still complying with EU guidelines.

The White Smile® Premier Non-Peroxide Teeth Whitening Gel™ is a special formulation that provides both activator and whitening agent in a single syringe. This formula was developed in the laboratories of Dr. Martin Giniger, one of the world's top oral care formulation experts who's career in the oral care and teeth whitening industry has spanned decades, formulating products that generate more than US $10 billion annually.

According to Dr. Giniger, "This gel contains proprietary ingredients to achieve clinically longer lasting, whiter results without the use of hydrogen or carbamide peroxide as a primary whitening agent in the gel."  He added, "We have been able to microencapsulate active ingredients, and that allows even a small amount of oxidizing agent to achieve dramatic whitening results."

The latest preliminary clinical studies of this "EU-Friendly" gel, paired this new revolutionary gel with the newly completed White Smile® Premier™ "At-Home" LED Teeth Whitening System, and have shown results that compare favorably to many teeth whitening products available to dentists in the United States.  Furthermore the patent-pending micro-encapsulation formula that contains no harsh peroxides is very gentle.

According to White Smile Global CEO, Mr. Omar Ahmadzai, "White Smile Global is very excited to release this new product to the European and foreign market. As always we strive to provide our customers with the latest technology and breakthroughs in the teeth whitening industry, the opportunity for Consumers in European Union Countries to use a true "Professional Grade" teeth whitening system from the comfort of their own homes is nothing less then revolutionary."

All White Smile brand of products are manufactured in FDA Registered Laboratories in America.

Interviews regarding this or other White Smile technologies with CSO Dr. Martin Giniger can be arranged through :

General Information: info@whitesmileglobal.com

Toll Free: 1.888.WSMILE1 

FORWARD LOOKING STATEMENT
This announcement is not an offer to sell any White Smile Global ("WSML") or related securities. Offers for any given security are made only through applicable offering circulars and related documents filed with the SEC pursuant to the Securities Act of 1933 or the Securities Exchange Act of 1934. Certain statements contained herein and subsequent oral statements made by and on behalf of WSML may contain "forward looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward looking statements are identified by words such as "intends", "anticipates", "believes", "expects", and "hopes" and includes, without limitation, statements regarding WSML's plan of business operations, product research and development activities, anticipated revenues and expenses and potential contractual arrangements and obligations. Also, our management may make forward-looking statements orally to investors, analysts, the media and others. Forward-looking statements express our expectations or predictions of future events or results. They are not guarantees and are subject to many risks and uncertainties. There are a number of factors beyond our control that could cause actual events or results to be significantly different from those described in the forward-looking statements. Any or all of our forward-looking statements in this report or in any other public statements we make may turn out to be wrong. We undertake no obligation to publicly update or review any forward-looking statements, whether as a result of new information, future developments or otherwise.

SOURCE White Smile Global Inc.