Announcing Vivvi & Bloom™: Simple, Proven and Positive Skin & Hair Care Products Developed for Little Ones

New brand co-created with parents and caregivers to help them do more with less while making a positive impact in the world

SKILLMAN, N.J., July 21, 2022 /PRNewswire/ -- Johnson & Johnson Consumer Health† announced today the launch of Vivvi & Bloom™, a new skin & hair care brand for babies and toddlers developed to be intentionally simple through its purposeful ingredients, purposeful mission, and purposeful science. The Vivvi & Bloom™ brand was uniquely co-created and designed to meet the expressed needs of Millennial and Gen-Z parents and caregivers to streamline their baby care routine.

"We believe that no one is more in tune with what they need to help their little ones grow and thrive than the parents and caregivers who nurture them each day," said Duda Kertész, President, U.S. Skin Health at Johnson & Johnson Consumer Health. "Consistent with our consumer-first focus, we worked with our 'Village' of diverse caregivers to understand their unique needs which inspired all areas of Vivvi & Bloom™ from the brands' name, mission and charitable collaboration to the brands' introductory product range and benefits."

Based on the feedback of The Village, Vivvi & Bloom™ comes to market centered on three key attributes parents say they seek most in baby care products:

• Simple: Parents want natural ingredients they can trust.
  Vivvi & Bloom™ products are verified by the Environmental Working Group (EWG). EWG is an organization that protects environmental health by changing industry standards. The products contain simple and nature-inspired ingredients, including responsibly-sourced shea butter, and clinically proven formulas. Products are formulated without parabens, sulfates, dyes, phenoxyethanol, silicones or phthalates. The wash products include tear-free formulas. Vivvi & Bloom™ is vegan, hypoallergenic, pH-balanced and not tested on animals.
• Proven: Parents want functional products that really work.
  Vivvi & Bloom™ products are clinically proven to be gentle and safe on all skin tones and hair types. The brand is pediatrician-tested, dermatologist-tested and ophthalmologist-tested.
• 92% of parents agreed baby's skin felt healthier after their first use of Vivvi & Bloom™ 2-in-1 Face & Body Whip Lotion.*
• 100% of parents agreed baby's skin felt protected from the drying effects of bathing when using Vivvi & Bloom™ 2-in-1 Wash & Shampoo Cleansing Gel.**
• 98% of parents agreed baby's skin felt soft & smooth after using Vivvi & Bloom™ 2-in-1 Scalp & Body Massage Oil.***
• Positive: Parents want a brand that reflects their ideals and gives back to their communities.
  Through their partnership with Newborns In Need, Vivvi & Bloom™ perpetuates positivity in baby care. This unique charity was chosen by directly by the Village members. Newborns In Need's powerful mission is to help take care of babies through volunteers who provide care necessities to agencies and hospitals that serve premature, ill or impoverished infants in the United States.

"As a parent, the experience of providing real ideas and feedback and seeing them come to fruition in Vivvi & Bloom™ has been truly empowering," says Cameca Johnson, parent and member of the Village. "This new brand will benefit countless families and I am proud of the unique offering it delivers from the products themselves, to its important charitable partner and all it stands to achieve."

The brand is launching with the following initial products:

• Vivvi & Bloom™ 2-In-1 Wash & Shampoo Cleansing Gel (MSRP: $9.98)
  Made with responsibly sourced shea butter and natural origin†† cleansing agents to gently cleanse without drying. The tear-free formula has been tested on sensitive skin and helps prevent dryness. Available in fragrance and fragrance-free versions.
• Vivvi & Bloom™ 2-In-1 Face & Body Whip Lotion (MSRP: $9.98)
  Made with responsibly sourced shea butter and a natural origin†† prebiotic (an ingredient known to support skin's natural lipid production), this lotion helps make baby's skin more resilient. It provides 48-hour hydration for baby's skin, helping parents simplify their baby's moisturizing routine. Available in fragrance and fragrance-free versions.
• Vivvi & Bloom™ 2-In-1 Scalp & Body Massage Oil (MSRP: $9.98)
  Made with sunflower oil and coconut oil, this fast-absorbing formula is clinically tested on sensitive skin and ideal for baby massages and removing dry flakes on the scalp. Available in a fragrance version.

"The Environmental Working Group is widely recognized as a trusted and rigorous evaluator of personal care products," said Emily Spilman****, EWG's Healthy Living Science Analyst. "We're pleased to verify all five Vivvi & Bloom™ products. Parents who see the EWG VERIFIED mark can trust Vivvi & Bloom™ meets our strictest standards for health and transparency."

For more information, follow @vivviandbloom on Facebook, Instagram and TikTok or join the parent community at VivviAndBloom.com.

Now available nationwide at VivviAndBloom.com and partner retailers Walmart, Amazon, buybuy BABY, HEB, Meijer, Rite Aid and Wegmans.

About the Consumer Health business of Johnson & Johnson
At Johnson & Johnson Consumer Health, we are driven to improve the personal health of people everywhere. Our differentiated portfolio of iconic brands, including Tylenol®, Zarbee's®, Neutrogena®, Aveeno®, Listerine®, OGX®, and Johnson's®, delivers life-enhancing, first-to-market innovation. By combining the power of science with meaningful human insights and digital-first thinking, we help more than 1.2 billion people live healthier lives every day, from their very first day. Learn more at https://www.jnjconsumerhealth.com.

Cautions Concerning Forward-Looking Statements 
This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 regarding [product development / development of Vivvi & Bloom ].^1. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Johnson & Johnson Consumer Inc. and/or Johnson & Johnson. Risks and uncertainties include, but are not limited to: challenges and uncertainties inherent in product research and development, including the uncertainty of clinical success and of obtaining regulatory approvals; uncertainty of commercial success; [manufacturing difficulties and delays;] competition, including technological advances, new products and patents attained by competitors; challenges to patents; [product efficacy or safety concerns resulting in product recalls or regulatory action;] changes in behavior and spending patterns of purchasers of health care products and services; changes to applicable laws and regulations, including global health care reforms; and trends toward health care cost containment. A further list and descriptions of these risks, uncertainties and other factors can be found in Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 2, 2022, including in the sections captioned "Cautionary Note Regarding Forward-Looking Statements" and "Item 1A. Risk Factors," and in Johnson & Johnson's subsequent Quarterly Reports on Form 10-Q and other filings with the Securities and Exchange Commission. Copies of these filings are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither Johnson & Johnson Consumer, Inc., nor Johnson & Johnson undertakes to update any forward-looking statement as a result of new information or future events or developments. 

Media Contacts
Samantha Higgins
Johnson & Johnson Consumer Health
[email protected]

Molly Leibowitz
The Golin Group
[email protected] 

SOURCE Johnson & Johnson Consumer Health