Anomaly Adds Diverse Creative & Strategic Firepower

Jan 24, 2012, 07:00 ET from Anomaly

NEW YORK, Jan. 24, 2012 /PRNewswire/ -- Fueled by new business wins, new assignments from existing clients, and a new office in Amsterdam, Anomaly is pleased to announce a diversity of key talent additions to the creative and strategy teams, further bolstering the agency's strength across a unique range of disciplines.


"Strategic rigor and innovation are key for Anomaly," said Karina Wilsher, President, "it's the platform for the breadth of creativity we then deliver against a client's business problem. The tremendous diversity of talent we've added to the team is critical to the strength of the Anomaly offering, culture, and brand as we continue to scale in New York and internationally."

Amongst the 30 new hires over the past few months in New York alone are some standouts:

Elan Cole – Design Strategy & Innovation Director

Elan was one of the founding members of Johnson & Johnson's Global Strategic Design Office, the first dedicated design organization in the company's more than 125-year history. The group's mission is to re-imagine the company's brands, create new ones, uncover new value in the portfolio, and implement sustainable design practices.

As Global Creative Director he led brand design strategy for the company's Consumer Health Care group, the Beauty & Baby Care group, and led design for Latin America and Asia Pacific across all consumer brands, with a particular focus on China. With a team of designers, copywriters, strategists, and industrial designers, he integrated design methods and practices into a unified approach to all brand expression, including packaging, product, advertising, retail, usage and disposal.

Suzana Apelbaum – Digital Creative Director

Over the past decade, Suzana has had a significant impact on the digital landscape of the pioneering Brazilian market, spending time at agencies ranging from AgenciaClick and JWT to Africa. Over the past few years, Suzana was a partner and Chief Creative Officer at Hello Interactive in Sao Paolo.

Sheena Brady – Creative Director

A longtime Wieden + Kennedy (Portland) veteran, Sheena has worked across a variety of brands, ranging from Coca-Cola and Nike, to Levi's and Careerbuilder. Most recently, she was recognized for her work on the "Black Mamba" short film and integrated effort for Nike brand.

Chris Rorie – Director of Analytics

Chris joins as Director of Analytics to help bolster and scale Anomaly's analytical rigor and offering. Most recently, he served as Director of Analytics at MRM Worldwide, where he developed the agency's social media analytics offering, designed ROI research, and built business opportunity models for McCann Worldgroup clients. Previously, Chris founded the digital analytics practice at PHD Media, and played an integral role in Digitas' Strategy & Analysis team.

Eric Druckenmiller – Communications Strategy Director

Eric joins Anomaly's award-winning (two Gold Media Effies) communications and media strategy offering. Previously, Eric was a strategic leader – with a focus on digital and innovation – at PHD Media and Mediavest.

Dan Ng – Director of Planning

Most recently, Dan was a Worldwide Planning Director at Ogilvy – leading global brand strategy for Gap, American Express, Motorola, and IKEA. Other experience includes Crispin Porter + Bogusky, SS+K, and most notably DDB/Tribal DDB in London where he was Head of Planning across traditional and interactive planning departments.

Ian Daly – Planning Director & Cultural Strategist

Ian Daly joins the team as a Planning Director and Cultural Strategist, broadening Anomaly's diverse strategic offering through his background in planning, a contributing writer for Wired, and a Senior Writer for Details. While at Details, he traveled everywhere from the remote Canadian Arctic to cover a colony of Mars scientists, to Korea to cover the world's largest male beauty pageant. Over the years, Ian's work has also appeared in Esquire, Glamour, The New York Times, and The Poetry Foundation.

Phoebe Alix – Strategic/Innovation Planner

Phoebe, formerly working in a client-side, brand management capacity at PepsiCo, will focus on innovation and retail strategy across multiple client brands including P&G and Diageo.

Aisea Laungaue – Planning Director

Aisea joins as a Planning Director overseeing multiple brands and innovation initiatives at Anomaly. Previously, Aisea spent eight years working internationally within the Saatchi & Saatchi network at the Sydney, New York, Shanghai, and Sao Paulo offices. During this time, he built a foundation of award-winning strategic work for brands including Toyota, Sony, Cadbury, and General Mills.


Founded in 2004, Anomaly is a difficult to define, but exciting to work at 'new model' agency with offices in New York, London and Amsterdam.

Their blue chip client roster includes Budweiser, Converse, Diageo, Dick's Sporting Goods, Marriott Group's Renaissance Hotels, Nike Inc., P&G, Sony and Umbro.

In the last 3 years, Anomaly has been recognized with 2 EMMY awards for TV show excellence, 3 EFFIE's for marketing effectiveness, the Barclaycard Mercury Music Prize and 3 Grand Prix from the Cannes Advertsing Festival.

In 2008, Anomaly was listed by Fast Company as one of the "50 Most Innovative Companies In the World."

SOURCE Anomaly