NEW YORK, Jan. 25, 2016 /PRNewswire/ -- ANPULO FOOD INC. (OTCQB : ANPFF) processes, distributes and markets pork and cured pork products in the People's Republic of China ("PRC"). The Company purchases live hogs from pig farms or individual farmers in Laifeng County and its neighboring area in the PRC for slaughtering, processing and curing. Today, Anpulo is pleased to announce that it has engaged Macca Holdings Inc., a boutique corporate finance and investor relations advisory company specializing in the development and expansion of emerging growth industries in the public and private sector.
Anpulo has always believed in the philosophy of being "people-oriented and winning by quality and specialty of products." As such, Anpulo uses the "No. Zero" hog, the Nationally Approved Brand of ecologically bred pig. The Company takes product safety and customers' health as their priority and strives to keep producing products of excellent quality from organic and ecologically fed pork. Anpulo's successful model attracts lots of buyers from many first and second tier cities in the PRC.
Anpulo plans to acquire several regional slaughterhouses and meat processing plants in 2016 in an effort to increase its expected annual slaughter capacity to 250,000 hogs. Such acquisitions would guarantee Anpulo additional fresh meat resources and allow the company to increase overall market share. In the coming year, Anpulo will continue to develop partnerships with both global supermarket giants like Carrefour, as well as local large supermarkets to expand sales channels. In addition, Anpulo plans to build more retail regional stores in 2016. Finally, Anpulo intends to strengthen risk management within every business link, including meat quality control and pork illness control.
KEITH J MCNALLY, President of Macca Holdings Inc. stated, "We're thrilled to be working with Anpulo Food towards achieving a higher valuation for the Company and its shareholders." Our principals have more than 30 years of experience in the corporate finance and investor relations arenas at major investment banks, Fortune 5000 Companies, and media relations.
At Macca Holdings, we focus on the effective advisory and representation of private and public companies. Our long-term approach reflects our belief that the development of effective investor relations and fundraising strategies requires a "big-picture" outlook, a keen understanding of world market trends.
Macca Holdings implements custom-tailored programs for each client designed to attract the appropriate retail and institutional investors. In addition, as each company has different objectives, In today's market, capital is scarce. A unique product, a solid business model, and a healthy balance sheet are simply not enough to generate interest in the current investment climate. Equally important is a liquid market comprised of a healthy balance of retail and institutional investors.
At Macca Holdings, we understand that presenting a concise, compelling investment story is critical for every public company. The key to our success is our extensive relationships within the investment community. Leveraging our networks of American and Western European traders, brokers, and investors, we are able to generate the significant buying that small-cap companies simply cannot achieve though traditional investor relations programs. Leveraging our relationships with major financial institutions, ultra high-net worth retail investors, and financial media specialists, we work tirelessly to identify and shape our clients' investment message, address marketplace misperceptions and position the company for success.
SOURCE Anpulo Food Inc.