Anthropologie Continues Its Commitment to Regenerative Agriculture with Ongoing Partnership with Kiss the Ground

Anthropologie also unveils its third collection of regenerative cotton basics that reimagine existing customer favorites

PHILADELPHIA, April 22, 2025 /PRNewswire/ -- Anthropologie, the global lifestyle brand, is celebrating Earth Month with a focus on regenerative agriculture through impactful products and partnerships. Building on last year, Anthropologie is continuing their partnership with environmental nonprofit Kiss the Ground to promote regenerative agriculture and raise awareness on the soil health movement.

"As we enter the second year of our partnership with Kiss the Ground, we are continually inspired by their work and their ability to raise awareness around regenerative agriculture," said Kate Haldy, Head of PR, Communications and Impact at Anthropologie Group. "On Earth Day, we're excited to announce this ongoing collaboration, further amplifying their efforts to protect our planet."

Anthropologie's partnership with Kiss the Ground has made significant strides in supporting regenerative agriculture. Through over $250,000 in corporate and customer donations, Anthropologie has helped inspire and catalyze the transition of 25,000 acres to regenerative agricultural practices. The brand also supported Kiss the Ground's 2025 grants, which provided direct funding to over 200 farmers regenerating their farmlands.

"I'm energized by the momentum our partnership with Anthropologie brings to the Regeneration Movement–year-round. Earth Day is a noteworthy time to reflect on our shared progress and double down on what's next," said Evan Harrison, CEO, Kiss the Ground. "In the last 18 months, U.S. awareness of regenerative agriculture has grown from 4% to 7%. The progress is undeniable—we are heading toward the tipping point when regeneration becomes the norm, not the exception. Our collaboration will continue to inform and inspire consumers and companies to join the movement."

Anthropologie will also be debuting their latest iteration of regenerative cotton basics during Earth Month. This line will reimagine existing customer favorites, now made with third-party certified regenerative cotton. The new capsule includes best-selling items such as the Colette Jeans, Billy Tee, and the Adi Jean. The new collection will be available at Anthropologie stores nationwide as well as in the UK and online at anthropologie.com.

"We are excited to unveil the third drop of our regenerative cotton basics in celebration of Earth Month," said Richa Srivastava, Chief Creative Officer and Head of Design for Anthropologie. "This collection reimagines some of our customer favorites in sustainably sourced Regenagri^® certified regenerative cotton, now featuring versatile mix-and-match sets. Each piece is designed with both style and sustainability in mind, offering something for everyone, including a wide range of sizes."

In addition, Anthropologie will  host a series of in-store donation-based events in partnership with sister brand, Terrain, and customers will have the opportunity to contribute through a round-up at check-out campaign at Anthropologie and Terrain locations across the country. All donations will go directly toward supporting regenerative agriculture initiatives. For every $10 donated to the non profit, they inspire and catalyze the transition of 1 acre into regenerative agriculture.

For more information about Anthropologie's partnership with Kiss the Ground, please visit https://www.anthropologie.com/kiss-the-ground

About Anthropologie
A unique lifestyle brand, Anthropologie is in constant conversation with our thoughtful, creative-minded community, and we take pride in our connection with individuals who prioritize self-expression and are in active pursuit of inspiration. We are committed to exceeding our customer's expectations in unexpected, personalized ways. Over the years, our product offering has expanded to encompass apparel, shoes, accessories, activewear, bridal, beauty, wellness, furniture, home décor, garden (through our sister brand terrain), and so much more, the majority of which is available only at Anthropologie. Founded in 1992, Anthropologie now ships to over 100 countries (through www.anthropologie.com) and operates more than 200 stores around the world.

About Kiss the Ground
Kiss the Ground is an audience-supported 501(c)(3) nonprofit promoting Regeneration and healthy soil as a viable solution to the wellness, water, and climate crisis. Led by CEO Evan Harrison, the organization was founded in 2013 and has inspired millions to participate in the Regenerative Movement through storytelling, education, and partnerships.

In 2020, Big Picture Ranch released a groundbreaking documentary, Kiss the Ground. Narrated by Woody Harrelson and directed by Rebecca and Josh Tickell, the documentary was inspired by Kiss the Ground's work in the Regenerative Movement and has been viewed by more than 10 million people. A follow-up documentary, Common Ground, was released in 2023. Both films are currently streaming on Prime Video.

Media Contacts:
Samantha Chulick
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Nathan Rice
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SOURCE Anthropologie