Anticipating the Launch of Census 2010, Industry Leaders Gather to Discuss the Evolving Business of Multicultural Media

NEW YORK, March 4 /PRNewswire/ -- NBC Universal/Telemundo, Time Warner Cable, ESPN, AETN, Mediacom, Impremedia, Fuse, The Vidal Partnership, Uniworld and others are among the companies that will be represented at the 10th Annual Horowitz Multicultural Forum, to take place at the New York Roosevelt Hotel on March 25th from 7:00AM – 12:30PM.  

(Logo: http://www.newscom.com/cgi-bin/prnh/20100224/NY60102LOGO )

The Forum, opening with a keynote speech by Telemundo marketing veteran Susan Solano, will focus on the evolving "multicultural media ecosystem." The morning includes two compelling panels.  The first will focus on the shifting relationships between distributors and content providers in an increasingly multiplatform video environment.  What changes are in store for the media industry, now that consumers have more choices than ever when it comes to what they watch and where?  The second, advertising-focused panel will address new opportunities to reach and engage multicultural consumers through new digital, interactive, and mobile technologies -- both from a creative and a strategic standpoint.

The full event agenda can be viewed at www.multiculturalmediaforum.com/Forum2010agenda.pdf

Horowitz Associates, an industry leader in primary consumer research on multicultural and Hispanic audiences, will provide a preview of data from a brand-new consumer survey that tracks trends in consumer adoption and usage of television, broadband, and mobile content and services.  The research presentation will shed light on how young, multicultural audiences are on the leading edge of these new platforms.  As this chart from Horowitz's recent Broadband Content and Services study indicates, Hispanic, Black, and Asian Internet users are much more involved than their white, non-Hispanic counterparts in accessing entertainment-oriented content online (www.horowitzassociates.com/prgraphics/BCSchart2.jpg).

To register, learn more about the event, or see the entire speaker list, visit:

http://www.multiculturalmediaforum.com

Official members of the consumer and trade press may contact Cristin Malone for press passes: ([email protected]), 914-834-5999

SOURCE Horowitz Associates, Inc.