ANTWERP, Belgium, January 11 /PRNewswire/ -- With the economic slowdown
still being painfully felt in the global diamond industry and trade,
Antwerp's diamond business is taking drastic but inventive measures to ensure
that Antwerp will secure its exclusive title as the world diamond capital in
the years to come. In early February, the Antwerp Diamond Bourse -- de Beurs
voor Diamanthandel -- will be unlocking the doors of its 105-year-old trading
hall to welcome an exclusive group of jewellers and diamond buyers into the
inner chambers of the world's diamond capital. The occasion is the debut of
the Antwerp Diamond Trade Fair, a by-invitation-only diamond trade fair that
will be held from February 7-9, 2010, on the bourse's historical trading
So why did the Antwerp Diamond Bourse decide to profile and market itself
more assertively? Raphael Rubin, who is one of the members of the Antwerp
Diamond Trade Fair organizing committee, explained that many of bourse
members exhibit annually at one or more of the leading international
jewellery fairs in the United States, Europe and Asia, most often in diamond
pavilions organized by the Antwerp World Diamond Centre (AWDC), the umbrella
organisation of the Belgian diamond industry. However, the Antwerp Diamond
Bourse leadership felt it also needed to advance its own, exclusive brand.
"With the Antwerp Diamond Trade Fair, we aim to become part of the
growing number of by-invitation-only events that specifically target high-end
diamond, gem and jewellery buyers. We realized that we could only do so under
our own brand - the brand of the Antwerp Diamond Bourse which has been
operating for more than a century," Rubin noted.
For three days, the trading floor of the Antwerp Diamond Bourse will be
converted into a stylish exhibition floor where 43 leading Antwerp diamond
firms will display their diamonds in elegantly designed booths. With the
sponsorship of the AWDC, the fair has invited more than 200 diamond buyers
from across the European Community, some of whom have done business in
Antwerp before, but many others who have not.
David Blackman, a second-generation jeweler from Dublin, Ireland said the
invitation to participate in the Antwerp Diamond Trade Fair had come as a
"Everything is changing in our business, and you have to be open to new
ideas," he noted. "I visited Antwerp numerous times on diamond buying trips,
but this will surely be a new experience. The fair's concept will enable me
to make lots of new connections, in a much shorter time frame. So I'm hopeful
for good results," Blackman stated.
Jens Lorenz, principal of veteran jewellery retailer Hans Lorenz Gmbh of
Berlin, Germany, said it would be his first time in Antwerp. "I am looking
forward to the obvious networking and sourcing opportunities that the Antwerp
Diamond Trade Fair will be offering. Retail jewellers are up against an
enormous challenge in today's consumer market where we compete with internet
based firms with a host of marketing models. I am looking forward to finding
a common language with diamantaires on how to head this off and work together
closely to advance our common interests."
Antwerp Diamond Bourse President Artur Beller said the fair was a vote of
confidence in the future of Antwerp's diamond industry and trade. "Antwerp is
the world's number one diamond trading hub for polished diamonds," he said.
"More than 50 percent of the world's polished diamonds are traded here.
Antwerp is the undisputed global diamond powerhouse of the 21st century," he
Editors: for more info go to http://www.antwerpdiamondfair.com
Press Contact: firstname.lastname@example.org, +32-3-2335313
Contact: Ms. Lucile Lerat - email@example.com
The Antwerp Diamond Trade Fair is owned by the Antwerp Diamond Bourse,
Beurs voor Diamanthandel, Pelikaanstraat 78, Antwerp, 2018, Belgium,
T. +32-3-2335313, F. +32-3-2336503, E. firstname.lastname@example.org
SOURCE Antwerp Diamond Bourse