AnyDATA Advances Smartphone Audio Performance Through SRS Partnership

SANTA ANA, Calif., Feb. 9 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that it has formed a strategic partnership with wireless communications device manufacturer, AnyDATA, to incorporate SRS TruMedia™ and TruVoice™, a suite of advanced audio optimization solutions, in its smartphones, including the newly released ASP-518 and ASP-318.

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"The mobile phone segment has become far more three-dimensional as consumers increasingly ask about Internet connectivity and multimedia functionality before purchasing a new phone," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "We are excited to work alongside AnyDATA and to build our powerful audio solutions, beginning with TruMedia and TruVoice, into their mobile handsets for a truly comprehensive and immersive experience. Simply put, just because consumers increasingly rely more on their phones for multimedia content, voice calling on-the-go, it doesn't mean that their AV experience has to be a poor one."

Initially AnyDATA will incorporate SRS TruMedia into its ASP-518 and ASP-318 smartphones, while additional SRS audio solutions and more AnyDATA products are slated for implementation throughout 2010. TruMedia is one of SRS' premier mobile solutions for which there is no competitive equal.

Audio performance has become a significant purchasing factor as consumers shop for more sophisticated phones. In a recent MarketTools study conducted in November 2009 in United States, 92 percent of the survey respondents indicated that the quality of sound is important to very important when purchasing a mobile phone. In addition, a mere 22 percent of the respondents indicated their satisfaction with the mobile phones they were using at the time of the survey. Both indicators above clearly illustrate the need for advanced multimedia solution such as SRS TruMedia.  

With SRS TruMedia music and videos sound remarkably more natural and detailed, with notable depth and clarity. Now, built-in or external speakers of various sizes and capabilities can offer an expanded 3D sound field and increased bass response. Additionally, while listening over headphones, users will be enveloped in an immersive surround sound experience that emulates what the artist or filmmaker originally intended.

Meanwhile, SRS TruVoice significantly enhances voice clarity and tonal quality for increased comprehension, particularly in noisy environments. When in locations of loud ambient noise, TruVoice will sharpen the spoken voice and enhance the overall volume gain in real-time, extensively improving voice intelligibility so the handset user can better understand what the other party is saying.

"AnyDATA is pleased to work with SRS Labs to offer outstanding audio performance in our smartphones," said Dr. Soon Shin, AnyDATA CEO.   "We believe our carrier customers desire smartphones that are well designed and offer compelling audio not only for voice calls, but for multimedia applications."  

Those attending Mobile World Congress in Barcelona, Spain are invited to visit the SRS Meeting room located in Hall 4, Level 7, Stand HS10, in order to experience a full SRS mobile sound demonstration. AnyDATA will be demonstrating its new smartphones and other products at Hall 2, Stand C102.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics.  Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

About AnyDATA Corporation

AnyDATA Corporation is a global leader in the design and manufacture of wireless communications devices, including real-time tracking devices, modems, and smartphones. AnyDATA products have been certified by more than 57 carriers in 45 countries. The company distributes its products worldwide through wireless carriers and OEMs. AnyDATA was selected by Deloitte in 2008 as one of the 500 fastest growing companies in North America. AnyDATA is also listed on Deloitte's Orange County, California Fast 50, as one of the fastest growing companies in that technology intensive region.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management.  While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC.  SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

SOURCE SRS Labs