ApartmentFinder.com Introduces Widget Offering Access To Renter Peer Reviews On Its Apartment Listings

Leading Internet Listing Service Socializes Its Apartment Search Experience With Content From User Review Site, Renter's Voice

Aug 13, 2013, 09:40 ET from Network Communications, Inc.

ATLANTA, Aug. 13, 2013 /PRNewswire/ -- To further help apartment shoppers make an informed decision about their next apartment home, ApartmentFinder.com, the #1 go-to source for active apartment shoppers, offers a new feature allowing prospective renters to gain deeper insight into apartment communities they are interested in, from actual residents. A widget on the apartment community's listing on ApartmentFinder.com directs the apartment shopper to easily view up-to-date, objective comments posted on leading apartment rating and review site Renter's Voice.

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"With consumers increasingly relying on the informed opinion of peers for their shopping decisions, we're thrilled to be offering the Renter's Voice widget to give prospective renters fast access to insider information on the apartment communities that interest them, to help them make more well-rounded leasing decisions," says Marcia Bollinger, Apartment Finder's President. "Connection to peer reviews directly from ApartmentFinder.com socializes the potential renter's search experience, allowing them to not only get an authentic picture of living in a specific apartment community, but also join the conversation. The widget is also another opportunity to connect high-quality leads to our advertisers."

Those apartment communities with user reviews on Renter's Voice can prominently feature the widget on the Property Detail page of their listing on ApartmentFinder.com. With just one click, apartment shoppers are easily directed to Renter's Voice ratings and postings by actual renters in the apartment community.

Joanna Ellis, Co-founder of Renter's Voice, adds, "Renters Voice is excited to be teaming up with leading Internet Listing Service ApartmentFinder.com to offer its 40 million annual visitors the widest and most in-depth view into thousands of apartment communities throughout the U.S. as they search for their next apartment home."

The Renter's Voice widget will be rolled out on over 100 properties managed by Lincoln Property Company, one of the largest managers of apartment communities in the United States, currently listed on ApartmentFinder.com. According to Jennifer Staciokas, Vice President of Marketing & Training at Lincoln Property Company, "Easy access to Renter's Voice reviews directly from our ApartmentFinder.com listings provides us with a great opportunity to showcase our communities from a resident perspective as well as further our reach to prospective apartment renters."

ApartmentFinder.com's new Renter's Voice widget is one of the latest user-friendly features offered on the re-designed apartment search site, released in February 2013. With significant innovations and enhancements to further enrich the apartment search experience and facilitate the connection between renter and apartment communities, the new ApartmentFinder.com offers more targeted search and relevant results with new smart search features that include the most robust viewing options for apartment listings; advanced filtering options; new apartment search categories; an enhanced mobile site, and more.

About Apartment Finder
Apartment Finder is the anchor of the multi-family division of Network Communications, Inc. (NCI), a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. NCI's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. NCI's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.


SOURCE Network Communications, Inc.