ApartmentSmart.com Selected for Online Marketing Duties for Professional Property Management's Entire Portfolio of More Than 230 Properties

SALISBURY, Md., May 20, 2013 /PRNewswire/ -- PPM chose ApartmentSmart.com for online advertising for its entire portfolio of more than 230 properties. "We are excited that PPM chose ApartmentSmart for its portfolio marketing needs," said David Layfield, CEO of ApartmentSmart. "We know that affordable housing managers have multiple marketing channels to choose from. That's why we work so hard to provide the highest value to our clients. We're excited that PPM sees the value our ad product creates for their properties," Layfield said.

(Logo:  http://photos.prnewswire.com/prnh/20130520/PH16440LOGO)

"ApartmentSmart's property listing page layout is easy to read and follow and makes it simple for our prospective renters to quickly understand what our properties have to offer," said Gerald Walters, Director of Property Management for PPM.  "And the product is effective. If a renter searching for affordable housing searches 'cheap apartments in Sonora, CA' in Google, the second search result leads them to our properties in Sonora.  You can't get much simpler than that," said Walters.

In 2013, ApartmentSmart introduced a new product, the Affirmative Fair Housing Marketing Certificate, which provides affordable housing managers with a Certificate that certifies that a property advertised on ApartmentSmart.com that, in most instances, has satisfied Federal Affirmative Fair Housing Marketing regulations.  The Certificate includes demographic data demonstrating advertisers' listings are reaching those least likely to apply. "AFHM compliance is important and we are excited to start using the new Certificate in preparing our Plans for HUD and Rural Development," said Walters.

Another feature of ApartmentSmart.com's ad product PPM found valuable was the Per Lead Cost Guarantee. With the guarantee, any property listing that doesn't achieve a per lead cost of $17 or less for the trailing 12 months gets the next 12 months free. "Although, across our entire portfolio, PPM's per lead rate is less than $7, it is reassuring to know that ApartmentSmart sticks by the effectiveness of their product with a guarantee," said Walters.

PPM also finds ApartmentSmart's ad product useful in reassuring lenders and investors that they are doing their job when it comes to keeping vacancies low. "I can show our lenders and investors that we are constantly advertising our properties on an effective ad medium that builds value for them," said Walters.

About Professional Property Management (PPM)

Headquartered in Rockford, IL, Professional Property Management, LLC, a subsidiary of Star Holdings of Illinois, LLC (www.star-hold.com), currently manages over 235 properties in more than 160 cities located in 14 states. PPM is a recognized leader in the management of affordable housing properties and excels in the management of properties financed with Low Income Housing Tax Credits. 

About ApartmentSmart.com

ApartmentSmart.com (www.apartmentsmart.com) is the nation's largest affordable housing and housing assistance directory. It provides an online database for owners and managers to list their properties online and an Internet search engine to assist low-income renters in finding safe and decent housing. ApartmentSmart's nationwide services cover all types of affordable housing, including: Low Income Housing Tax Credit, Section 8, Rural Housing and housing for seniors and the disabled.

Contact: 
David Layfield 
1813 Sweetbay Drive #9 
Salisbury, MD 21804 
(443) 615-7120 
Email

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SOURCE ApartmentSmart.com