NEW YORK, January 27, 2016 /PRNewswire/ --
Apester, the next generation in digital storytelling, today announced the addition of David Rosenbloom to the executive team as Head of North American Business Development. Rosenbloom will play a crucial role in the expansion of Apester's global presence by building strategic partnerships in North America with the largest digital publishers.
Rosenbloom joins Apester from Time Inc. where he most recently served as general manager of Entertainment Weekly digital. In that role he was responsible for the growth of Entertainment Weekly's online traffic, bringing Time. Inc's Entertainment Weekly and People to the number one spot in the entertainment news category with over 56.4 million unique visitors.
"Publishers want and need better ways to connect with their readers, and Apester is committed to serving an industry in need of aesthetic infusion with the best tools for readership success," said Moti Cohen, CEO and Co-Founder of Apester. "As a publishing veteran, David shares our values and our focus on innovation, which will help us reach new frontiers and expand Apester's value to our partners across the digital media landscape. We could not be more pleased with David's addition to our team."
Rosenbloom brings with him vast experience in digital publishing and media, with a range that includes LinkedIn, Bloomberg, Washington Post, and ABC News.
"I am excited to join such an impressive team and company that is pushing the limits of content consumption," said Rosenbloom. "Whether in the newsroom, in content, or in tech, I've been able to amass a great amount of understanding of our mobile-first world and the overall digital landscape. Working with Apester is not only a logical next move, it is a step in the direction the industry is running towards. Apester's potential is limitless, and I am thrilled to be part of that."
Apester is changing the digital publishing experience by empowering publishers and brands to effortlessly make any piece of content interactive by adding a purely native layer, giving their readers a more active role in the content they consume. Apester's interactive content layers turn passive audiences into active readers, achieving more meaningful attention metrics and creating a win-win situation for both reader and publisher.
Apester is a digital storytelling platform that drives increased content engagement for publishers by integrating the voice of the reader into their editorial coverage. Having launched in 2014 in NYC with R&D offices in Tel Aviv and operations in London, Tokyo, Berlin and Istanbul, Apester is the leader in digital storytelling, with more than 4 billion users a year. The company boasts 800+ leading publishers using the platform, including Time Inc., AOL, The Daily Telegraph, The Huffington Post, BBC, Sky, Bild, Weather.com, OK Magazine, Cosmopolitan, Food Network, London Evening Standard, USA Today, Fox Sports and more.
Apester's interactive elements provide an immersive and engaging experience, with an average click-through rate of close to 20 percent. Apester's unique engagement model opens many kinds of monetization opportunities for publishers, while creating new types of native ad experiences for brands as they can now interact more directly with their customers.