Apex Digital Enhances Overall HDTV Feature-Set Through SRS Labs Partnership

SRS TruVolume and TruSurround HD Empower Apex-Digital to Eliminate TV Volume Fluctuation and Provide Built-in Surround Sound Experience

Jan 07, 2010, 08:00 ET from SRS Labs

SANTA ANA, Calif., Jan. 7 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today that Apex Digital, Inc will incorporate SRS TruVolume and TruSurround HD within several of its 2010 LCD HDTV models. Respectively, these audio solutions deliver a multimedia performance that is free from annoying TV volume fluctuations, and provide an immersive surround sound through the TVs built-in speakers.

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"Being able to work along innovative companies such as Apex Digital which clearly understand the added value of providing great features and performance to today's demanding consumers, brings us a tremendous amount of pride," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "Apex's latest line of LCD HDTVs provides a first-class visual experience, and through the addition of some of SRS' most advanced TV audio solutions, consumers will be even more impressed with the quality and performance of Apex's growing line of HDTVs."

Through the implementation of TruVolume and TruSurround HD, Apex HDTVs are able to successfully address two growing trends within the home entertainment Market:

  • More than 70-percent of consumers rely upon their TVs built-in speakers for audio.
  • Consumers near-unanimously dislike abrasive volume fluctuation.

SRS TruVolume utilizes advanced, patent pending technology proprietary to SRS Labs to provide listeners with a consistently comfortable volume level, thus enabling a more enjoyable entertainment experience. TruVolume incorporates advanced multi-band analysis that simulates how people perceive volume shifts, as well as discrimination technology that identifies appropriate points for action. As a result, TruVolume eliminates the annoying side effects that plagued previous volume leveling solutions, operating unobtrusively and effectively. Listeners simply set the volume to their preferred listening level, sit back and relax.

SRS TruSurround HD is a robust multichannel audio solution that delivers uniquely enhanced listening experience by processing up to 6.1 audio channels for playback over built-in speakers of televisions. SRS' proprietary algorithms make it possible to optimize the entertainment for deep, rich bass response, dialog clarity for better intelligibility of vocals, and definition control for maximum high-frequency clarity. When receiving multichannel content, TruSurround HD virtualizes the channels, creating "phantom" speakers that appear to extend all around the listener, producing an amazingly realistic and immersive surround sound effect. Meanwhile, mono or stereo content is seamlessly converted into an expansive three-dimensional sound field.

"The flat panel TV market is extremely competitive and, in order to distinguish Apex from the competition, we strive to deliver tremendous value to our consumers, without sacrificing the quality or feature capabilities of our HDTV lineup," says M. Jeannie Vogler, Senior Vice President, Sales & Marketing for Apex Digital. "We are very excited to work with SRS Labs whose audio solutions allow us to deliver a multimedia experience that exceeds all expectations."

Beginning in March and throughout 2010, Apex's SRS-equipped HDTVs will be available at select retail locations across North America, reaffirming SRS' position as the de facto standard for FPTV audio.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.


    SRS Labs, Inc. Contact:                   Investor Relations Contact:
    Michael Bingham, PR Manager               Matt Glover, Liolios Group, Inc.
    949-442-5582                              949-574-3860
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    Twitter: @SRSLabs

SOURCE SRS Labs



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