Apical announces its Assertive Display technology is featured in LG's latest smartphone

With its continuous pixel adaptation and adjustment to ambient light conditions, Assertive Display offers seamless viewing on the V10 Smartphone

Jan 25, 2016, 00:00 ET from Apical

LONDON, Jan. 25, 2016 /PRNewswire/ -- Apical, developer of advanced imaging technologies for mobile devices, announces that the innovative LG V10 smartphone uses its Assertive Display technology to deliver a seamless multimedia experience in any viewing conditions.

Assertive Display is based on more than a decade's research into human vision. It enables smartphones to adapt to changes in lighting, from darkness to outdoor sunshine, just like the eye, overcoming the limitations of display brightness and power consumption. Assertive Display is increasingly becoming the standard for smartphone and laptop displays and is deployed by leading OEMs in the U.S., China, Korea and Japan.

The LG V10 is a highly innovative smartphone, featuring a unique second screen, which allows notifications to be provided continuously without powering the main display. By leveraging the quality enhancements and power savings delivered by Assertive Display technology, LG has raised the bar in display quality and functionality. The V10 further innovates in its dual front-facing cameras.

Says Michael Tusch, CEO of Apical: "We're excited to see LG use our Assertive Display technology in the V10. The innovative dual cameras and second screen features can take maximum advantage of our technology. Not only can any multimedia be viewed with high quality anywhere, selfies captured with the front cameras can be instantly previewed even in conditions where it would normally be hard or impossible to check them."

Apical is the leader in advanced imaging and video processing technology. The company's products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK. For more information, visit www.apical.co.uk.