Apmetrix Game and Mobile Analytics Secures Additional Financing from Backers Following Rapid Growth

SAN DIEGO, Sep. 20, 2013 /PRNewswire/ -- Apmetrix, a global provider of cross-platform high-end video game and mobile app analytics, announces it has completed its financing from Analytics Ventures, La Costa Investment Group, and KI Investment Holdings, LLC to accelerate subscriber growth prior to a Series A round in 2014.

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"We are delighted to have additional investors on board and are truly excited about working with them. Their depth of experience in technology and their relationships are really going to help us take it to the next level," stated Lee Jacobson, CEO of Apmetrix.

Since the company's product launch in July of this year, Apmetrix has already signed over 40 clients, including top tier game publishers and developers in over 10 countries.  "The response has been amazing," says Jacobson. 

"Apmetrix is able to offer developers and publishers a single solution that grows with them, and the additional capital is really going to help them squarely continue to focus on growing their customer base around the world," stated Blaise Barrelet, Chairman of Analytics Ventures.

Apmetrix offers a cross platform set of analytics tools, available for all video game and mobile programs. This platform allows its clients to view user behavior and use push notifications and rewards to automatically engage and re-target various users based on how they interact with the game or app. 

"Apmetrix is masterfully located at the intersection of mobile applications, big data analytics, ad network management and cloud computing," noted Todd Stewart, lead director of KI Investment Holdings.  "Driven by a clear vision for the mobile application and gaming industries, Apmetrix provides an infinitely scalable platform that allows companies of any size to maximize the value of their mobile properties.  What Lee and the team have accomplished in such a short time is simply amazing, and we look forward to following their aggressive growth."

The Apmetrix platform allows video game and app publishers to:

• Aggregate hundreds of data sources in one single platform including app stores, social networks and even enterprise and viewing data in seconds.
• Marketers can engage directly with users using unlimited push notifications and messages, as well as target different types of users automatically.
• Track unlimited custom events to analyze player behaviors.
• View display-advertising revenues and customer-acquisition campaigns in real time to quickly determine which networks deliver the right users and best results.
• Access live data from anywhere via web browsers and mobile devices.

Basic integration takes about 5 minutes and developers can sign up for FREE at http://www.apmetrix.com.

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ABOUT APMETRIX
Founded in 2012 by video game and analytics veterans Lee Jacobson and Blaise Barrelet, Apmetrix delivers the fastest, most customizable, real-time BI analytics platform for publishers of video games or mobile apps. Based in San Diego, Calif., the company is backed by Analytics Ventures, La Costa Investment Group, LLC, and KI Investment Group Holdings LLC. Its Advisory Board includes industry luminaries Nolan Bushnell (Atari), Brian Fargo (inXile Entertainment), Mark Skaggs (Zynga), and Torsten Oppermann (Indigo Pearl). For more information, visit www.apmetrix.com, LinkedIn, Twitter, Facebook and Google+.

ABOUT ANALYTICS VENTURES
Analytics Ventures is the premier early stage venture capital firm for digital analytics. Following the acquisition of their creation WebSideStory/Omniture for 1.8 billion by Adobe in 2009, Analytics Ventures has been bringing their world-class entrepreneur experience to startups in San Diego. For more information, visit www.analytics-ventures.com.

ABOUT LA COSTA INVESTMENT GROUP
La Costa Investment Group, LLC looks to address the need between angel investors and big venture capital funds. La Costa specializes in financing disruptive emerging growth companies looking to challenge the status quo within their respected industries. For more information, visit www.lacostainvestmentgroup.com/venture-captial.

ABOUT KI INVESTMENT HOLDINGS
KI Investment Holdings, LLC is an innovative investment firm, providing capital and expertise towards the goal of being instrumental in the long-term success of its portfolio companies. Based in San Diego, KI invests in strong long-term business models that can grow profitably and create middle class careers.  For more information, visit www.hrg-ki.com.

Media Contact:

Lee Jacobson, 1-800-490-3184, Ext. 101
Email

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SOURCE Apmetrix