SAN FRANCISCO, June 29, 2016 /PRNewswire/ -- Today App Annie, the most trusted app data and insights platform, announced the appointment of Al Campa as Chief Marketing Officer. He brings deep domain expertise in various industries, including on-demand SaaS applications, enterprise software and business intelligence analytics.
Campa joins App Annie's executive team comprised of tech innovators with backgrounds in mobile gaming, digital platforms, finance and tech B2B. In his role, Campa will be responsible for spearheading global marketing initiatives and operations.
This news comes on the heels of several key milestones for App Annie over the past 12 months, including increasing its current headcount from 300 to 450, securing $63 million in Series E financing, acquiring marketing data company AppScotch and, earlier this month, launching Forecast Intelligence.
"The app economy is rapidly expanding into new verticals, significantly impacting business for publishers and marketers in media and entertainment, consumer goods, retail and travel," says Bertrand Schmitt, CEO and co-founder at App Annie. "Al's proven track record as a marketer and entrepreneur, with expertise spanning multiple industries, will bring valuable perspective to App Annie as we continue to provide strategic solutions to more and more customers."
"App Annie's market-leading Intelligence suite has empowered many reputable companies — including Universal Studios, Coca-Cola, Target, Google, and Orbitz — with insights to more effectively build their mobile app businesses," comments Al Campa, Chief Marketing Officer, App Annie. "I'm excited to join a visionary company that's leading the growth of the mobile app economy, and look forward to working with the team to scale a great technology company that provides invaluable solutions to its customers."
About Al Campa
Prior to joining App Annie, Campa held the position of Chief Marketing Officer of RingCentral, where he led the company into the enterprise, and repositioned the brand to accelerate growth. Before RingCentral, Campa was EIR and Partner at Sierra Ventures, and CEO of Reachable, both of which provided experience in evaluating investments and scaling portfolio companies. Prior to that, Campa was CMO at Taleo, a public company acquired by Oracle for $1.9B, and he also founded Jaspersoft, which was acquired by Tibco. Campa has a Bachelor of Science in Mechanical Engineering from Stanford University and a Master's in General Management from Harvard Business School.
About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 500,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing, including from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.
SOURCE App Annie