App Search by Mimvi Android App Crosses 50,000 Downloads

Mimvi's new discovery app trending highly in Google Play store

May 01, 2013, 09:00 ET from Mimvi, Inc.

SUNNYVALE, Calif., May 1, 2013 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV), the leading mobile search and recommendation technology company, today announced its Android app, "App Search," has crossed the 50,000 downloads mark in its first three weeks in the Google Play store, placing Mimvi's app among the top 2-3% of apps achieving this level of success, according to Zurich, Switzerland-based AppBrain.

Built to give users the ability to discover and find interesting apps from the Android marketplace, Mimvi's "App Search" app includes a search and recommendation engine based around its proprietary biomimetic algorithms. AppBrain's market research concludes that fewer than 1 in 7 of the nearly 700,000 apps available for Android devices ever reach the 10-100k downloads milestone.

"To go from a cold start to over 50,000 installs in less than three weeks is a phenomenal achievement," said Mimvi CEO Michael Poutre. "We're collecting valuable data from tens of thousands of users, which we intend to leverage to create revenue opportunities. Thus far, we're very happy with the user engagement we're seeing once people install our app onto their phones."

App Search has been featured on the first page in the Google Play store as a "top trending app" and has a 4.6 (out of 5) average rating.

"This validates two very important things for us," Poutre added. "One, users are actively seeking a way to discover new apps, and Mimvi is helping them solve this problem. And two, our team can successfully build, launch and market world-class apps."

Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the leading mobile search and recommendation technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. 

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SOURCE Mimvi, Inc.