Apparel Market in India 2012-2016

Mar 19, 2014, 13:49 ET from Research and Markets

DUBLIN, Mar. 19, 2014 /PRNewswire/ --

Research and Markets


) has announced the addition of the

"Apparel Market in India 2012-2016"

report to their offering.


E-commerce is a medium of buying and selling products and services through electronic mediums such as the internet. There were approximately 138 million internet users in India in 2012 and the number is expected to grow with the penetration of the internet during the forecast period. Indian consumers are price-sensitive and value-conscious while purchasing apparels. They intend to shop online as it provides them ease of delivery and added discounts compared to store-based outlets.

Currently, online apparel retail constitutes merely 5-7 percent of the Apparel market in India, but it is expected to grow at a CAGR of more than 35 percent in the next ten years. Internet shopping not only provides access to products from home, but also provides discount benefits and allows customers to compare prices offered by various companies. There are a number of online retailers such as such Flipkart, Jabong, and Myntra present in the market, offering a variety of apparels with exclusive services and discounts to attract consumers. Hence, online shopping is appealing to youth in India and the demand for apparels is expected to grow during the forecast period.

According to the report, one of the main drivers is the increase in young population has resulted in more demand for apparels, as the youth of India are more educated and savvy about brands and the latest fashion and styles. This has boosted the demand for varied brands, driving the sales in the Apparel market in India.

Further, the report states that one of the main challenges in this market is the increase in number of counterfeit apparels in the market. Due to presence of a large number of shopkeepers who sell fake branded items with similar designs at cheap prices, companies have been facing huge losses, as consumers prefer buying such cheap and fake apparel.

The report also includes a discussion of the other vendors operating in this market. The other vendors in the market are Alok Industries Ltd., Bombay Dyeing & Mfg. Co. Ltd., Mafatlal Industries Ltd., Monte Carlo Fashion Ltd., and Reliance Industries Ltd.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Key Topics Covered:

1. Executive Summary

2. List of Abbreviations

3. Introduction

4. Market Research Methodology

5. Scope of the Report

6. Market Landscape

7. Market Segmentation

8. Demographic Segmentation

9. Vendor Landscape

10. Buying Criteria

11. Market Growth Drivers

12. Drivers and their Impact

13. Market Challenges

14. Impact of Drivers and Challenges

15. Market Trends

16. Key Vendor Analysis

17. Other Reports in this Series

Companies Mentioned:

  • Aditya Birla Nuvo Ltd.
  • Arvind Ltd.
  • Bombay Dyeing & Mfg. Co. Ltd.
  • Mafatlal Industries Ltd.
  • Monte Carlo Fashion Ltd.
  • Reliance Industries Ltd.
  • The Raymond Group.; Alok Industries Ltd.

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Media Contact:

Laura Wood , +353-1-481-1716,

SOURCE Research and Markets