SEATTLE, April 29, 2011 /PRNewswire/ -- Appature Inc. (http://www.appatureinc.com), a leading provider of relationship marketing software, has been listed as a 2011 "Cool Vendor" in Life Sciences by leading analyst firm, Gartner, Inc. The report entitled, "Cool Vendors in Life Sciences, 2011" highlights vendors that are "bringing new tools to yield greater insights into data."

According to the report, "Sales and marketing executives (and the IT professionals who support them) are under considerable pressure to reach practitioners, who are less and less available, and there are even fewer sales representatives left to call on them. These professionals will need to care about multichannel delivery because it is part of a well-rounded relationship marketing strategy."

"We feel this designation is a huge win for the company and further validation of the unique approach we are taking to solving some fundamental challenges in healthcare marketing. We are honored to be listed by Gartner as a 'Cool Vendor' in life sciences," said Kabir Shahani, CEO of Appature. "More importantly, this is a testament to our amazing customers, who share our vision and support Appature so we can continue to empower healthcare marketers with the tools needed to drive sales growth and deepen brand relationships with both healthcare professionals and patients."

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); and Intriguing, have caught Gartner's interest or curiosity in approximately the past six months. The full report is available through Gartner (Cool Vendors in Life Sciences, 2011 | 22 Apr 2011 | ID: G00210958 | By Lefebure & Hagemeyer).  

About Appature

Appature, Inc. is a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively for healthcare companies. Appature Nexus integrates multiple data sources to make your customer information actionable while providing a platform to launch our marketing applications—or for you to optimize your own.

Our solutions allow organizations to quickly gain new customer insights and create programs to deepen brand relationships and drive greater sales growth. Leaders in the pharmaceutical, medical device, and health and wellness industries rely on Appature to realize the true potential of their marketing efforts.

Media contacts: Michelle Craig and Katie James, Nyhus Communications LLC for Appature, Inc. | 206.323.3733 | michelle@nyhus.com, katie@nyhus.com

SOURCE Appature Inc.