Appboy Recognized for Innovation in Marketing Automation

NEW YORK, July 24, 2014 /PRNewswire/ -- Appboy, the world's most innovative and fastest growing company in Marketing Automation for Apps, announces today it has been honored with awards from VentureBeat and AlwaysOn. Appboy was named the late-stage winner of VentureBeat's MobileBeat Innovation Showdown on July 9^th in San Francisco. The company was also selected as an AlwaysOn Global 100 Company to Watch.

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Appboy was selected as one of eight finalists from more than 100 applicants to present to over 1,000 business and mobile executives, IT decision makers, venture capitalists, investors and press at the MobileBeat Innovation Showdown. Appboy Co-Founder and CTO Bill Magnuson presented on the company's vision and the platform's newest feature, Multivariate Testing, which allows mobile marketers to test and choose the most effective messaging possible for push notifications, email and in-app messaging. Expect Labs was named the early-state winner. Previous MobileBeat Innovation Showdown winners include Helpshift, Capriza and Placed.

Additionally, Appboy was selected by AlwaysOn as a Global 100 Company to Watch. The AlwaysOn editorial team and industry experts selected winners based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Winners represented a wide range of sectors including cloud infrastructure, mobile enterprise, SaaS, consumer devices, social commerce, advertising and big data analytics.

"It's an honor to be recognized by top influencers in the industry," says Bill Magnuson. "The evolution of marketing automation has naturally moved toward mobile apps and we are leading the way. These awards serve as motivation to continue bringing cutting-edge marketing automation technology to mobile." 

About Appboy:
Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest businesses to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Urban Outfitters, Shutterfly, Anthropology and Lifelock use Appboy to increase engagement, reduce churn and build mobile ROI. To learn more, visit www.appboy.com.

Media Contact:
Caitlin Boyd
Appboy
973-937-7805
caitlin@appboy.com

SOURCE Appboy