Appboy Supercharges Data Export with Launch of Currents
New Offering Utilized by Postmates Provides Open Accessibility to Real-Time Data
07 Jun, 2017, 10:05 ET
NEW YORK, June 7, 2017 /PRNewswire/ -- Appboy, the global leader in lifecycle engagement technology, today announced Currents, a real-time, high volume data export interface that connects directly with data warehouses, business intelligence tools and data management platforms within the marketing stack. Postmates is leading adoption of Appboy's new offering in order to transform and evolve seamless customer experiences that drive long-term retention and usage.
Currents supercharges data export from Appboy by way of a high volume, real-time stream and is built to easily scale. Currents makes it easy for brands to manage and evolve their marketing strategies and processes by seamlessly linking Appboy to other systems within any technology stack while taking advantage of new technologies that have made real-time data streaming possible. With Currents, all teams within an organization have open access to any Appboy data they need, on any platform, at any time.
"Currents is a major evolution for the Appboy platform; one that really brings home the fact that we exist within a wider ecosystem," said Bill Magnuson, cofounder and CEO of Appboy. "It seamlessly works with a company's existing setup adding speed, ease-of-use and functionality. We wanted to build a tool that would help bridge the gap across teams and dig deeper into the marketing stack and the role it plays in supporting the strong customer and brand relationships that real success is built on."
"The speed and ease of Appboy Currents has completely transformed how our team uses customer engagement data enabling deeper machine learning and analytics drilled down to the customer level – it's a game changer!" said Tanner McGrath, Lead Product Manager at Postmates. "Currents has demonstrated Appboy's continued commitment for open access to a company's own customer data. With this integration, we now have greater visibility into campaign lifecycles on any platform, streamed in real-time, providing us with insights that exponentially multiply marketing efficiencies bringing product and marketing even closer."
Currents is available in limited beta for Amplitude integrations. Additional connectors to Amazon Redshift, mParticle and Segment are in active development. To revolutionize your lifecycle engagement get in touch with Appboy today. https://www.appboy.com/contact/.
Appboy is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI.
Appboy's technology helps brands automate sophisticated marketing and growth strategies simply, in real time, on a global scale. With Appboy, brands can seamlessly gather and manage actionable customer data from across systems in comprehensive user profiles, then use that information to reach their audience with highly relevant, personalized cross-channel messaging experiences. By taking advantage of this intuitive, secure solution, brands can easily understand the impact of past marketing efforts and carry out fast, effective iteration supported by Appboy's intelligent optimization tools.
Each month, 15 billion messages associated with more than 750 million active users are processed through the Appboy platform. Enterprise and digital-first brands rely on Appboy and our best-in-class strategic expertise and support to reach, engage, and retain their audiences and keep pace with a rapidly changing landscape. Appboy is a venture-backed company of more than 150 employees, with offices in New York City, San Francisco, and London. Appboy was named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA "Best Bet," and was selected by Forbes as a Cloud100 Rising Star. Learn more at Appboy.com.
Postmates is transforming the way local goods move around a city by enabling anyone to get any product delivered in under an hour. Available for iPhone, Android and on the web, the on-demand logistics service connects customers with local couriers, who purchase and deliver goods from any restaurant or store in a city, 24/7.
Postmates' passionate community of riders and drivers are currently delivering in 40 major metropolitan markets. See the full list at postmates.com. Download the Postmates app today or order online: www.postmates.com.
Contact: Larisa Zdepski, 646-386-7424, [email protected]
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