Appfluent Announces Partnership with Informatica

Informatica incorporates Appfluent's software to complement its database archiving and data warehouse solutions

ROCKVILLE, Md., Nov. 4, 2010 /PRNewswire-USNewswire/ --  Appfluent Technology, Inc., the pioneer in business activity and data usage software for data warehousing, today announced that Informatica Corporation will license Appfluent's software to complement its database archiving and data warehouse solutions.

Appfluent will partner with Informatica to deliver granular insight into data warehouses and data integration processes to enable IT to better align with the business and reduce total cost of information management.  Appfluent's software provides detailed insight into data usage, data dormancy and workload metrics by non-disruptively capturing and correlating business user activity, application data, database information and data integration processes.  By entering into an agreement with Appfluent, Informatica will now offer enterprises the ability to:

• Measure how business units and departments are utilizing data to better justify costs and more efficiently prioritize resources
• Gain insight into how data is being used in data warehouses to optimize their design and load processes
• Monitor PowerCenter workflows and correlate them with database workloads to improve performance
• Identify dormant data that are candidates for archiving from databases and data warehouses
• Audit user activity across BI applications, reports, and databases to ensure the trusted usage of sensitive corporate information

"As enterprise data continues to grow exponentially, understanding how data is used in databases and data warehouses is crucial to optimizing IT infrastructure and streamlining data integration processes," said Adam Wilson, general manager, Application ILM, Informatica. "By using this information to identify and remove dormant data from your data warehouses, IT organizations can use database archiving to dramatically improve data warehouse performance while significantly reducing the cost of data management."

"Appfluent is delighted to enter into a global partnership with the world's leading independent provider of data integration software," said Frank Gelbart chief executive officer Appfluent.  "The combination of Informatica and Appfluent will enable enterprises to significantly reduce their data management costs while maximizing the business value of business intelligence and data warehouse systems."

About Appfluent Technology

Appfluent delivers BI for IT to drive smarter decisions, faster and better aligned with the business. Appfluent's solutions provide visibility into business activity and usage, exposes how data is used and what data is unused, and tracks inappropriate or unauthorized user activity. With Appfluent, IT organizations can rationalize costs and plan investments, respond faster with fewer resources and more effectively manage exploding data growth. For more information about Appfluent Technology, please visit the company's web site at www.appfluent.com.

Appfluent is a registered trademark of Appfluent Technology, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

Contact Information: Santosh Chitakki, 1-301-770-8643

SOURCE Appfluent Technology, Inc.