KELOWNA, BC, Jan. 8, 2013 /PRNewswire/ - Appiphany Technologies Holdings Corp. ("Appiphany") (OTCBB: APHD) would like to provide shareholders and potential investors with an update for 2012 and a forecast for 2013.
The first and most significant event that occurred in 2012 was the commencement of trading of the common shares of Appiphany on the OTC (Over The Counter) Bulletin Board. The first trade occurred on December 14th 2012. This was after two years of management tirelessly working with lawyers, auditors and regulators. The wait was long but well worth it.
Now that the common shares of Appiphany are trading, the management is currently in talks to fund Appiphany. Negotiations are ongoing and expected to be finalized in January of this year. The amount management is looking to raise is an initial $250,000 in tranches of $25,000 to $50,000 every four to six weeks. Management is very confident that the funding will close as planned.
With the funding closing, Appiphany will be in a position to start executing on its business plan. The first tranche of funding will be used to develop and launch the MMA AnimalsTM (Mixed Martial Arts Animals) mobile games application for the Apple iPhone, iPod and iPad.
The mobile application market is worth more than $2.4 billion a year with over $200 million worth of applications being sold in Apple's iPhone store every month. Mobile gaming is a large portion with applications such as Angry Birds selling over 10 million copies and turning into a multi-product franchise with a motion picture and toys. The management of Appiphany want to mirror this success by combining the mobile gaming applications with the explosive popularity of UFC and other Mixed Martial Arts ("MMA"). Appiphany intends to deliver the first kid friendly MMA product line known as: MMA Animals TM. The MMA Animals TM product line will start with a mobile game that can be purchased through Apples iTunes store.
Once the MMA Animals TM game application has been successfully launched, Appiphany plans to produce a series of cartoons to generate brand recognition and create further demand for the games and spin off products. The management of Appiphany is currently in talks with Rangemore Productions Corp. to produce and distribute 13 episodes of MMA Animals TM. It is expected the first of the episodes to be in production by mid 2013 and in distribution by the first quarter of 2014. Distributions channels being considered are: pay-per view downloads, Netflix, DVD sales and syndication.
Other products being considered for development include a series of augmented reality soft cover books, e-books, smart toys, and other spin off products such as clothing and stuffed toys. Appiphany and MMA Animals TM are positioning to be the bridge between MMA sports and the ever growing tweener and teen markets.
"It is an exciting time for us" stated Jesse Keller, President & CEO of Appiphany. "With our stock finally trading and funding coming in the door, we can now begin to make plans to execute our business plan. We encourage all our existing and potential shareholders to follow our progress by visiting our web-site often and signing up for our email updates. We would like to thank all of our existing shareholders for their continued support and look forward to a rewarding 2013," concluded Mr. Keller.
About Appiphany Technology Holdings Corp.
Appiphany Technologies is a digital media corporation specializing in advanced mobile device applications. The vision of Appiphany is to be a market leader as a technology entertainment company that blends the physical and virtual worlds with each product.
Appiphany is a Development Stage Company, as defined by Financial Accounting Standards Board ("FASB") Accounting Standards Codification ("ASC") 915, Development Stage Entities, and has not yet generated significant revenues from their intended business activities.
Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Appiphany's filings with the SEC which may identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.
SOURCE Appiphany Technologies Holding Corp.