SANTA MONICA, Calif., Sept. 20, 2011 /PRNewswire/ -- Outcast Media, the world's largest wholly owned fuel television network, and Gilbarco Veeder-Root today announced that Applause TV with Outcast has been selected as a finalist for CSP's 2011 Retailer Choice Best New Products Contest in the Technology Hardware category.
Applause TV allows retailers to entertain and inform their customers, while providing them with reasons to come inside the store for higher margin purchases. The system delivers third party national advertising, retailer advertising, news and entertainment content on the large color screens embedded within the gas pump, along with consumer interaction and on-demand coupons at the fuel dispenser.
"Being chosen by CSP as a finalist for this year's Best New Product in the Technology Hardware category is strong validation of Applause TV's position as the leading in-dispenser media solution available in the market today," said Matthew Stoudt, CEO of Outcast Media. "We're confident that the strength of our partnership with Gilbarco Veeder-Root and the high demand from retailers resulted in this endorsement of our state-of-the-art media experience from our customers."
Sponsored by CSP Magazine, the CSP Best New Products awards are voted on by convenience-store retailers from around the country. Winners will be announced on October 14, 2011.
"We selected Outcast Media as our media partner because of their industry leading expertise and creativity in delivering an engaging, relevant mix of content to our C-store customers," says Richard Browne Vice President North America Marketing at Gilbarco. "Being nominated for this award affirms our choice, and we are excited to continue working with Outcast to deliver an innovative, impactful forecourt media experience for our customers."
ABOUT OUTCAST MEDIA HOLDINGS, INC.
Outcast Media Holdings, Inc. is a digital media company reaching active, on-the-go consumers. The company consists of two channels: PumpTopTV and Health Club Media Network. Advertisers reach a Nielsen audited combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 DMAs. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net.
ABOUT GILBARCO VEEDER-ROOT
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.
SOURCE Outcast Media