Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

APPLAWS EXPANDS RANGE WITH NEW KITTEN HEALTHY START AND EXPANSIONS TO ITS APPLAWS VITALITY RANGE

Applaws logo (PRNewsfoto/Applaws)

News provided by

Applaws

Mar 18, 2026, 08:11 ET

Share this article

Share toX

Share this article

Share toX

"Nourish their start & fuel their taste for adventure" with new Applaws Kitten Healthy Start; plus, new Vitality in broth varieties & high-protein dry recipes.

PHOENIX, March 18, 2026 /PRNewswire/ -- Applaws Pet Food, a trusted, cat-first brand known for natural cat and kitten food recipes made with real, high-quality ingredients, today announced a major expansion to its cat nutrition portfolio with the debut of Applaws Kitten Healthy Start and several new additions to the Applaws Vitality range.  These new products offer clean recipes made to fuel curiosity, adventure, and healthy development, building on Applaws' belief that what we feed our pets is just as important as what we feed ourselves.

Nourish Their Start, Naturally with Applaws Kitten Healthy Start
Nourish Their Start, Naturally with Applaws Kitten Healthy Start
Applaws Kitten Healthy Start Playing Kittens
Applaws Kitten Healthy Start Playing Kittens
Applaws Kitten Healthy Start Kittens Eating
Applaws Kitten Healthy Start Kittens Eating
Cat enjoying Applaws Vitality High Protein Dry
Cat enjoying Applaws Vitality High Protein Dry
New Applaws Kitten Healthy Start
New Applaws Kitten Healthy Start

From smooth, DHA-fortified kitten pâtés to high-protein, functional dry foods and new broth varieties, the collection delivers naturally nutritious cat foods that are bursting with benefits, while staying true to the Applaws promise: no artificial colors, flavors, or preservatives, ever.

Applaws Kitten Healthy Start - "Nourish their start, naturally."

Designed to fuel the adventures of growing kittens, Applaws Kitten Healthy Start puts purposeful nutrition front and center:

  • New Applaws Kitten Healthy Start Pâtés are irresistibly smooth, complete & balanced with essential vitamins & minerals, and available in two delicious recipes that are crafted to support healthy muscle growth, digestion, hydration, and brain development in growing kittens.
    • Available in Tuna Fillet Recipe and Chicken Breast Recipe, plus a convenient variety pack.
    • Each recipe is grain free and features added DHA to support healthy brain and vision development as well as pre- and postbiotics to support healthy digestion.
  • New Applaws Kitten Healthy Start Dry Food is a high protein formula with chicken as the first ingredient plus DHA, EPA, and a comprehensive pre-, pro-, and postbiotic blend for healthy growth and digestive support. Available in 5 lb and 2 lb bags.

Applaws Vitality Expands to Fuel your cat's taste for adventure.

For adult cats ready for their next quest, Applaws Vitality introduces new broth varieties and complete & balanced dry recipes that are naturally nutritious and bursting with benefits:

New Applaws Vitality recipes in broth:

  • Tuna & Crab in Broth
  • Chicken & Duck in Broth
  • Chicken Breast & Chicken Liver in Broth
  • NEW 24count Fish Selection Variety Pack — 6 cans each of: Tuna Fillet, Tuna Fillet & Salmon, Tuna Fillet & Shrimp, and NEW Tuna Fillet & Crab

All of these recipes are made with high-quality proteins with hand-flaked fish or shredded chicken as the first ingredient.  They're also grain free and contain no artificial colors, flavors, or preservatives.

New Vitality Dry range

  • Indoor Turkey & Cod Recipe: crafted for indoor cats with 39% protein to support energy and muscle maintenance, plus pre-, pro-, and postbiotics and our gut-supporting blend of vitamins, minerals, and antioxidants to support immune health.
  • High-Protein Chicken & Salmon Meal Recipe: made with real chicken as the #1 ingredient and 43% protein for energy and muscle growth. Includes pre-, pro-, and postbiotics for digestion support, plus Omega 3 & 6 and biotin to promote healthy skin and a shiny coat. Formulated for cats and kittens from 7 weeks to adult.

All Applaws Vitality dry recipes are offered in trial-friendly 2 lb bags as well as 5 lb and 11 lb sizes — giving pet parents the freedom to discover what their cats love most.

"Pet parents want simple choices they can feel good about. With Kitten Healthy Start and the newest additions to our Vitality range, we're expanding the Applaws offerings with more complete, high-protein options for kittens and adult cats alike, all made with the high-quality, natural ingredients you're used to from Applaws. It's everyday cat nutrition made simple for every life stage." — Alayna Vicario, Senior Brand Manager, Applaws

Find out more about Applaws natural cat food offerings and the latest new products at Applaws.com.

Where To Buy?

  • Online: Available now on Amazon and Chewy.
  • In-store: Coming soon to PetSmart, Petco, Pet Supermarket and other independent and local pet stores beginning in April.

About Applaws
Applaws is dedicated to providing pets with food that is as close to their natural diet as possible. With a focus on simplicity and transparency, Applaws offers a variety of products, including wet food, dry food and treats for kittens to adult cats, that cater to the health and happiness of cats worldwide.  With a range of flavors and animal proteins, Applaws can help make every mealtime a taste adventure for your cat.

As a certified B Corp since 2021, Applaws is committed to leveraging business as a force for good, contributing to the creation of a fairer and greener future for all cats, people and the planet. All ingredients exceed the highest global standards for production and sustainability. For more information, visit Applaws.com or follow us on social media at Instagram, Facebook and TikTok.

SOURCE Applaws

21%

more press release views with 
Request a Demo

Modal title

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2026 Cision US Inc.