Apple & Eve Celebrates Being 50 Years Young

The iconic juice brand revives vintage juice box design and hosts a "Sip & Play Giveaway" sweepstakes for a chance to win $5,000

CHERRY HILL, N.J., July 22, 2025 /PRNewswire/ -- Apple & Eve, the original 100% juice box brand in the U.S., is celebrating its golden anniversary with the launch of limited-edition vintage packaging for three of its most iconic flavors: Apple Juice, Very Berry, and Fruit Punch. While celebrating 50 years of turning ordinary moments into extraordinary memories, Apple & Eve remains committed to shaping the future of refreshment with the same passion for superior flavor, product quality, and joy that has defined the brand for half a century.

"At Apple & Eve, we believe juice has the power to instantly transport us back to the carefree joy of childhood," said Gabriela Arrillaga, General Manager, US Branded Beverages at Lassonde Industries, Inc.. "That sense of nostalgia is at the heart of our new brand direction, where we're celebrating juice for what it truly is: delicious, simple, and full of goodness. Our latest campaign came to life through a variety of channels, including a partnership with Recess Therapy that reminds adults to have fun and live joyfully in the latest edition of the award-winning series. Since 1975, we've proudly loved juice for being juice, and now we're embracing that more boldly than ever."

To make its 50th anniversary truly special, Apple & Eve will be inviting fans to participate in the Sip & Play Giveaway. Customers who play the instant win game may win an exciting prize like an Apple & Eve prize pack, with branded Apple & Eve items or free product coupons. Additionally, all participants, winners and non-winners alike, will be automatically entered into a grand prize drawing for a chance to win $5,000.

"Our Sip & Play Giveaway is our way of thanking loyal sippers who have made Apple & Eve a part of their family traditions for generations," added Arrillaga. "It's also an invitation to new fans to discover the pure simplicity of juice and to join in the fun. We're celebrating what makes our juice special, and we want everyone to be part of it."

Apple & Eve's history is marked by industry-changing innovations, from introducing the first juice box in the United States in 1982 with Apple and Apple Cranberry flavors, to becoming a leader in organics with a launch in the early 2000s, and introducing Fruitables in 2008, one of the first fruit and vegetable juice blends. Since joining Lassonde Industries Inc. in 2014, the brand has continued to evolve while staying true to its core values of integrity, accountability, respect, and community. To support the brand's legacy and strengthen its connection with today's families, Lassonde continues to invest in its future, including a major capital investment launched last year that enables Apple & Eve to produce juice boxes in the U.S. for the first time at its facility in North Carolina. More than a step forward in operations, this milestone signals a bold investment in the future, creating a deeper bond with today's families while paving the way for Apple & Eve to grow, evolve, and spark joy with juice for generations to come.

For half a century, Apple & Eve has been turning everyday moments into memories, and the brand invites customers to continue this tradition by entering the Sip & Play Giveaway for a shot at fantastic prizes. For more information on the golden anniversary celebration, visit www.appleandevepromo.com and keep an eye out for the special vintage-inspired packaging in Walmart, Target, Publix, ShopRite, and other retailers nationwide for a limited time only.

About APPLE & EVE
Apple & Eve has been sparking joy and delighting taste buds with delicious, flavorful juices since 1975. Born from a family-owned passion, the brand captures the playful spirit of childhood in every sip; celebrating the pure fun and simple pleasure of juice. From the classic Apple & Eve 100% Juice and juice blends to Fruitables fruit and vegetable blends, Sesame Street® 100% Juice, Organics, and handy single-serve options, Apple & Eve offers a tasty lineup designed to brighten everyday moments with every flavorful drop. Found nationwide in supermarkets, mass merchandisers, warehouse clubs, natural food stores, schools, and convenience stores, Apple & Eve is all about adding a splash of joy to life, one joyful juice at a time.

This year, Apple & Eve marks 50 years of creating smiles. The brand remains committed to delivering bold, delicious flavor and fun for families everywhere while looking forward to a bright, flavorful future. For more information, visit appleandeve.com.

SOURCE Apple & Eve