Apple Rush Co., Inc. Targets $4 Billion Dollar Sports Drink Market

The Company Enhances e-water's(R) Effectiveness for 2010 Sales

Mar 08, 2010, 08:25 ET from Apple Rush Co., Inc.

GLENVIEW, Ill., March 8 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the Company has retained the services of Joseph Bender to improve the e-water® formula for its 2010 sales. The e-water® brand is marketed under a License to Apple Rush from RushNet, Inc.  (Pink Sheets: RSHN). At the production location in Forest Park, Illinois, the e-water® team has installed a blending tank exclusively for the e-water® product. The product is formulated to the sports drink market which according to CBC News is worth somewhere close to $4 billion a year in North America. Strong demand for sports drinks and bottled water have fuelled sales growth and Apple Rush Maui LLC, Apple Rush's West Coast Licensee, will be handling e-water® sales for the West Coast market.

The e-water® development team's cutting edge enhancements to e-water®, helps rehydrate and replenish electrolytes and other nutrients, which are used up after strenuous exercise, training or competition. e-water® enhances the performance of the human biological system's full spectrum and maximizes the delivery of vital electrolytes to cells and organs.

The Company is set to expand its e-water® sports line that contains a higher volume of electrolytes that will give consumers a quicker recovery time. With awareness of consumers leaving heavily sugared sports drinks behind, Apple Rush plans to generate $100 million in sales of its e-water® product line over the next five years.

"We will continue to work with the top biophysicists and biochemists across the globe to enhance e-water's® product line even further," stated Robert Corr, CEO of Apple Rush Co., Inc. "We have initiated several focus studies and research projects that will allow us to document the specific enhancements of the product. e-water® is destined to become the sports water of the future, making the current generation of heavily sugared and salted sports drinks obsolete."

A five gallon e-water® dispenser will be placed in forty selected health clubs, gyms and health food stores in the Chicago area next month. Consumers will have the opportunity to taste e-water® as a sample, before they purchase with a special buy one get one free re-introduction offer.

About Joseph Bender:

Joseph Bender has a 25 year history of working in the enhanced bottle water and beverage industry.  He has developed cutting-edge bottled water products in seven different countries, and has built bottled water facilities throughout the world that use some form of specialized technology.  He has endeavored to create an enhanced water product.  Joseph Bender has developed enhanced water products for the cosmetic industry, pharmaceutical industry, bottled water industry, beverage industry, aquaculture industry, and health products industry.  He is the founder of the Institute of Advanced Water Sciences and has hosted symposiums that have brought together scientific researchers from all over the world to publish papers and discuss the cutting-edge research in the fields of water.  Joseph Bender has lectured throughout the United States at scientific and medical symposiums on structured water in its relationship to intercellular and extracellular mechanisms and on pioneering research in the field of water.

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network of nearly 40 distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush™ Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers Original Apple, Pomegranate and Cranberry in cans. For more information on Apple Rush Co., Inc. visit:

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.