Apple Rush Inc. Presents a New Look to Schools Nationwide

Jan 08, 2010, 08:10 ET from Apple Rush Co., Inc.

DOLTON, Ill., Jan. 8 /PRNewswire-FirstCall/ -- Apple Rush Co., Inc. (Pink Sheets: APRU) is pleased to announce that the Company presents a new look to schools nationwide. The Company believes it is the first to provide schools with a 100% organic sparkling juice line. The local franchise of the Company Apple Rush Maui, LLC will start its program in California where it will bid to supply schools with its new 8.4oz Apple Rush cans that will be offered in many different flavors. Apple Rush will still offer its organic juice line in their traditional 12oz cans/bottles but believes this smaller size is ideal for schools. The Company will also offer more flavors for its 8.4oz can product line including blueberry in the near future.


Apple Rush offers a healthy and refreshing drink with no refined sugars to school systems, many of which have banned sugar sweetened drinks. Public concern over the presence of soft-drink-vending machines and low-nutrition foods on school campuses has been featured in JOPER news and High Beam Research for the last couple of years, and most recently in the August 2009 article "Los Angeles bans sale of soft drinks in schools." Along with fears that soft drinks contribute to an alarming rate of childhood obesity, a growing number of school districts have restricted student access to soft drinks and other junk-food items during school hours, thereby substantially reducing the amount of revenue that the schools generate through soda sales and vending contracts.

"We are excited to be offering our product to the school systems nationwide in a new 8.4oz Apple Rush can. We are seeing a steady increase of school systems offering their students healthy alternatives for drinks and foods on school campuses. We can supply school systems with our healthy 100% organic sparkling juices that taste good, and appeal to parents, the schools and their students," stated Robert Corr, President of Apple Rush Co., Inc.

About Apple Rush Co., Inc:

Apple Rush Company, Inc. is a producer of Organic 100% Juice Sparkling Beverages. The company markets its products through an extensive distribution network of nearly 40 Distributors throughout the U.S. and in foreign markets. The Company's flagship product line of Organic Apple Rush(TM) Sparkling Beverages currently has six mainstream flavors in glass bottles and the top three sellers, Original Apple, Pomegranate and Cranberry, in cans and now a lineup of flavors in 8.4oz cans. For more information on Apple Rush Co., Inc. visit:

Safe Harbor: The Company relies upon the Safe Harbor Laws of 1933, 1934 and 1995 for all public news releases. Statements, which are not historical facts, are forward-looking statements. The company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no assurance that other factors will not affect the accuracy of such forward-looking statements. It is impossible to identify all such factors. Factors which could cause actual results to differ materially from those estimated by the company include, but are not limited to, government regulation; managing and maintaining growth; the effect of adverse publicity; litigation; competition; and other factors which may be identified from time to time in the company's public announcements.

SOURCE Apple Rush Co., Inc.