Apple Taps Scheufelen's heaven 42 Paper For 'Designed by Apple in California' Limited Edition Collectible Coffee Table Book

PHILADELPHIA, Jan. 19, 2017 /PRNewswire/ -- Technology giant, Apple, recently collaborated with Scheufelen, a German-based paper mill that has been in business over 160 years, to utilize their heaven 42 paper in their newly released coffee table book titled 'Designed by Apple in California'. The limited-edition coffee table book, released to the public in November 2016, highlights 20 years of Apple design and innovation. The book showcases the company's technological advances utilizing photos, taken by famed photographer Andrew Zuckerman, and printed on the perfect white paper, heaven 42.

"To collaborate with Apple, an iconic and forward-thinking brand, just made sense. As stated by Apple, the luxe coffee table book 'pays tribute to the company's meticulous process of design, engineering and manufacturing,' which seamlessly aligns with our core brand message and rich 160-year history," said Dr. Ulrich Scheufelen, Honorary Chairman of Scheufelen.

heaven 42 is the only coated paper that is absolutely white. Scheufelen produces heaven 42 from highly pure, natural, raw materials, and offers the highest level of whiteness of all coated papers in the world. The perfect choice for print objects where extreme contrasts, absolute color brilliance and special haptic qualities are required. It is also ideal for combining with brilliant white uncoated papers. The absolutely white, soft, dull paper surface guarantees excellent print results in any application.

By using heaven 42, Apple was able to provide their customers with images that have precise line contours for the finest structures, patterns and dots. Every product detail is visible and clearly discernible as a result of the extreme difference between absolute white and deep black. heaven 42 provides the optimum screen-dot definition for perfect reproduction of half-tones, shaded colors and blended colors. In turn, this allows for the best print results to give loyal consumers the best possible product and make them part of the Apple experience.

"We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent and inevitable that there could be no rational alternative," said Jony Ive, Apple's Chief Design Officer. "The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Ive. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."

The books are in limited supply and are available in two sizes, a smaller version (10.20" x 12.75") that starts at $199, and a bigger book (13" x 16.25") that starts at $299.

For all press inquiries and to request additional information on Scheufelen, please contact Kelly Wolf, from Neff Associates, directly at 215-627-4747, ext 300 or via e-mail at [email protected]. To view Apple's press release on the launch of Designed by Apple in California, please click here.

About Papierfabrik Scheufelen GmbH + Co. KG

Papierfabrik Scheufelen specializes in developing high-quality coated premium papers and boards that are now exported to more than 40 countries. Each year, the roughly 330-strong workforce at the Scheufelen site in the German town of Lenningen produces up to 140,000 tonnes of high-quality coated, wood-free premium paper and premium board from FSC/PEFC-certified pulp.

The paper brands phoenixmotion, heaven 42 and bvs/bro and the premium packaging board phoenolux launched in March 2015 are available in various grammages and finishes. Typical applications for these papers include high-end annual reports, image brochures, advertising brochures, high-quality books, art prints and calendars. A wide range of substance grammages from 160 to 410 gsm and laminated grammages from 480 to 700 gsm make phoenolux ideal both for graphic applications and for packaging in highly discerning segments such as cosmetics, beauty, pharmaceuticals, food and beverages. What's more, it can also be used for folding cartons and displays of all kinds.

Both quality and environmental protection are key to Scheufelen's paper production operations – the tradition-steeped company is the only paper manufacturer in Germany with its production site in a biosphere reserve.

SOURCE Scheufelen