SYDNEY, April 21, 2011 /PRNewswire/ --
Appliances Online recognised for online performance in 2010 'Shopping and Classifieds – Appliances and Electronics' category at the latest Experian Hitwise Awards
Appliances Online, Australia's largest online retailer for whitegoods and appliances, has been named a Top 10 website in the 2010 'Shopping and Classifieds – Appliances and Electronics' category in the latest Experian Hitwise Online Performance Awards.
Each year Experian Hitwise, the leading global online competitive intelligence service, acknowledges excellence in online performance by recognising the most visited Australian websites across more than 100 online industries.
Experian Hitwise selects the Top 10 winners by analysing internet usage data of more than three million Australians – supplied directly from Internet Service Providers.
Appliances Online currently offer both large and small home appliances including: fridges, washing machines, coffee machines, vacuum cleaners, BBQ's, as well as kitchen wares such as ovens, dishwashers, taps, sinks, cook tops and range hoods.
John Winning, CEO and Founder of Appliances Online, says the Appliances Online team are proud of the award and attribute the success of the site to superior customer experience.
"Being recognised as one of Experian Hitwise's 2010 top ten websites is consistent with our growth story so far. At the end of the day, it's all about what the customers want for us and we are excited to be selected for the top ten award by the customers themselves.
"Appliances Online has grown by more than 100% in both profit and revenue every year since 2005. Progress, we believe, stems from our commitment to providing competitive prices, premium customer service, and a first-class website that uses up-to-the-minute technologies.
"More than 130 000 customers have purchased from Appliances Online. These huge figures are expected to continue to grow with a huge year expected in 2011.
"The fridge is still our most popular product purchase, but we also find that once customers purchase a whitegood from us they return many of their other household appliances."
Winning says plans to expand product range into other categories are already underway and assures customers they will continue to see a varied range of brands and makes of products.
"A huge part of Appliances Online appeal to customers is the fact we stock and display a vast variety of different brands and makes of products.
"So, for example, if a customer was in the market for a new dryer this winter they can easily jump online, compare the price, size, and features of different brands or makes on the one page and be reassured they are purchasing the right product for them.
"Most importantly, our experts are available for an unbiased professional opinion 7 days a week."
For Appliances Online media enquiries, contact:
Annabelle Page at Launch Group
Tel: +61 2 9492 1004 or +61 421 755 016
For further information on Experian Hitwise awards contact:
Robyn Anderson, Marketing Communications Manager
Tel: +61 3 8530 2400
About Appliances Online:
Appliances Online was started by John Winning in 2005 with a laptop, a rented truck, and a 1300 number diverted to a mobile phone. Also vital in the business start-up was an unfaltering belief in online retailing as the ONLY way to service the growing number of time-poor consumers who appreciate the efficiency of shopping online. Appliances Online now employs upwards of 30 people, and is Australia's largest online retailer of appliances, delivering to 98% of the population, and stocking more brands than any other online whitegoods or appliance retailer, at extremely competitive prices.
About Experian Hitwise
Experian Hitwise is the leading global online competitive intelligence service, helping clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including 10 million in the United States. This sample size allows clients to understand internet behavior and competitive activity through data that is unmatched in timeliness, depth and breadth.
Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil.
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to manage their credit relationships and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2009 was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
SOURCE Appliances Online