Applicasa Announces 'Start-App' a Free app Development Program for Startups

TEL AVIV, Israel, February 16, 2012 /PRNewswire/ --

Applicasa, a one stop shop, server side solution for mobile app developers has announced that they will support startup companies by offering a full server side for their app, completely free of charge.

The 'Start-App' program aims to encourage innovation by removing the massive cost of server side setup for startups. By registering for the 'Start-App' initiative at http://www.applicasa.com/StartApp.aspx, developers can gain access to the full server solution, and it will remain totally free of charge up to 100,000 app downloads.

Applicasa provides a variety of tools including simple database creation, custom queries as well as a full CMS for management of updates, beta version deployment and push notifications. With Applicasa's easy to use user interface and customized SDK, the whole process of building a server side takes less than 10 minutes.

"We believe in helping startups to get their business moving. Server side development is one of the most time consuming and expensive parts of any mobile app development. We are a startup, so we understand how hard things can be - we want to give something back to the developer community - the Start-App program is our way of helping" - says Lior Malenboim, CEO at Applicasa.

Once a successful app reaches the 100,000 user mark - the developer can transition to one of Applicasa's paid plans, starting at $199 a month. As anyone who has developed an app will testify, this is a fraction of the cost of a manual server side solution.

Applicasa currently supports iOS and has plans to launch an Android solution in April 2012. Its service is hosted over the cloud, providing scalability and growth for the developer's apps.

About Applicasa

Applicasa was founded in mid 2011 out of a desire to deliver a better solution to mobile app developers than was currently available. The company founders, Lior Malenboim and Tzvi Kopetz bring vast experience to the platform; have themselves worked in the online and mobile app development sector for a number of years.

Applicasa exists to take the pain out of building a mobile app. By offering a complete server side solution, the developer can focus on building great apps.  For qualified startups Applicasa is offering a free back end, fully customizable solution including hosting. To find out if you qualify please contact the team on [email protected].

The company is based in Israel, but has a global reach and partners across the world.

If you'd like more information about this topic, or to schedule an interview with Tzvi Kopetz or Lior Malenboim, please call

Wes Rogers | t: +1-404-969-6849 | m: +1-912-506-0869 | [email protected]

SOURCE Applicasa