Application-to-Person (A2P) SMS market size to grow by USD 13,011.44 million; APAC will account for 52% of the market growth - Technavio

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- According to Technavio, the global application-to-person (A2P) SMS market size is estimated to grow by USD 13011.44 million from 2022 to 2027. The market is estimated to grow at a CAGR of 4.25% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 49,154.61 million. APAC will account for 52% of the market growth during the forecast period. For more Insights on market size Request a sample report

Application-to-Person (A2P) SMS Market - Five Forces
The global application-to-person (A2P) SMS market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Application-to-Person (A2P) SMS Market – Customer Landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Application-to-Person (A2P) SMS Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on Component (Platform and Service), Application (Promotional campaigns, CRM, Pushed content, Interactive services, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market will observe significant growth in the platform segment during the forecast period. The segment is driven by the extensive use of the A2P messaging platform across numerous verticals, including BFSI, travel and tourism, media and entertainment, and healthcare. The increasing number of virtual assistants is also contributing to the growth of the segment.

Geography Overview
By geography, the global application-to-person (A2P) SMS market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global application-to-person (A2P) SMS market.

• APAC will account for 52% of the market growth during the forecast period. The growth of the regional market can be attributed to the increased adoption of cybersecurity solutions across industries such as healthcare and BFSI. In addition, factors such as an increase in online transactions, a rise in the number of connected devices, and improvements in disposable incomes are fostering the growth of the application-to-person (A2P) SMS market in APAC.

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Application-to-Person (A2P) SMS Market – Market Dynamics

Key factor driving market growth

• The market is driven by the increase in the number of smart connected devices.
• By the end of 2025, the number of smart connected devices is expected to reach 55 billion worldwide.
• Business across industries such as education, retail, and BFSI are investing in connected devices to effectively monitor, manage, and improve communication.
• With the increasing number of smartphones and other smart mobile devices, it is becoming imperative for enterprises to adopt A2P SMS solutions to simplify content management and monitor with effective promotional campaigns.
• It also becomes easy, affordable, and reliable for enterprises to interact with a large or specific audience through customized options available in A2P SMS solutions.

Leading trends influencing the market 

• The implementation of BYOD policy is the key trend in the market.
• With the increasing adoption of mobile devices such as smartphones, notebooks, and other handheld devices, the concept of BYOD is gaining popularity among enterprises.
• BYOD policies allow employees to perform their work without the constraints of time or location, which reduces operational costs for companies and increases productivity.
• The BYOD policy demands specific authentication solutions and IT service delivery frameworks to guarantee electronically secure and productive work environments.
• OTP authentication is a cost-effective method that is adopted by enterprises without incurring the extra cost of hardware.
• Thus, with the increased adoption of BYOD policies, the demand for A2P SMS solutions will increase during the forecast period.

Major challenges hindering the market growth

• The inferior telecom infrastructure in developing regions is a major challenge hindering the growth of the market.
• Most developing countries are not equipped with the required telecom infrastructure to support A2P SMS solutions.
• Some telecom operators are revamping the existing infrastructure for A2P SMS solutions. However, the delivery process is complicated and very expensive.
• Moreover, many rural areas in developing countries still do not have basic telecom infrastructure, thus rendering A2P SMS solutions useless.
• Many such challenges are reducing the growth potential in the market.

Driver, Trend, and Challenges are the factor of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this Application-to-Person (A2P) SMS Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the Application-to-Person (A2P) SMS Market between 2023 and 2027
• Precise estimation of the size of the Application-to-Person (A2P) SMS Market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the Application-to-Person (A2P) SMS Market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of Application-to-Person (A2P) SMS Market vendors

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• The advanced authentication market is estimated to grow at a CAGR of 14.85% between 2022 and 2027. The size of the market is forecast to increase by USD 34,366.94 million. High-level security provided by hardware OTP tokens is notably driving the market growth, although factors such as the rising number of technical defects may impede the market growth.
• The multi-factor authentication market is estimated to grow at a CAGR of 21.41% between 2022 and 2027. The size of the market is forecast to increase by USD 20,806.45 million. The innovative features and user interfaces are notably driving the multi-factor authentication market growth, although factors such as the increase in the cost of OTP tokens may impede the market growth.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global application-to-person (A2P) SMS market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global application-to-person (A2P) SMS market 2017 - 2021 ($ million)

• 4.2 Component Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Component Segment 2017 - 2021 ($ million)

• 4.3 Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Application Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Component

• 6.1 Market segments 
• Exhibit 30: Chart on Component - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Component - Market share 2022-2027 (%)

• 6.2 Comparison by Component 
• Exhibit 32: Chart on Comparison by Component
• Exhibit 33: Data Table on Comparison by Component

• 6.3 Platform - Market size and forecast 2022-2027
• Exhibit 34: Chart on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Platform - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Platform - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Platform - Year-over-year growth 2022-2027 (%)

• 6.4 Service - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Service - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Service - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Service - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Component 
• Exhibit 42: Market opportunity by Component ($ million)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 43: Chart on Application - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 45: Chart on Comparison by Application
• Exhibit 46: Data Table on Comparison by Application

• 7.3 Promotional campaigns - Market size and forecast 2022-2027
• Exhibit 47: Chart on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Promotional campaigns - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Promotional campaigns - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Promotional campaigns - Year-over-year growth 2022-2027 (%)

• 7.4 CRM - Market size and forecast 2022-2027
• Exhibit 51: Chart on CRM - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on CRM - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on CRM - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on CRM - Year-over-year growth 2022-2027 (%)

• 7.5 Pushed content - Market size and forecast 2022-2027
• Exhibit 55: Chart on Pushed content - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Pushed content - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Pushed content - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Pushed content - Year-over-year growth 2022-2027 (%)

• 7.6 Interactive services - Market size and forecast 2022-2027
• Exhibit 59: Chart on Interactive services - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Interactive services - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Interactive services - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Interactive services - Year-over-year growth 2022-2027 (%)

• 7.7 Others - Market size and forecast 2022-2027
• Exhibit 63: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 64: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 65: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 7.8 Market opportunity by Application 
• Exhibit 67: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 69: Chart on Market share by geography 2022-2027 (%)
• Exhibit 70: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 105: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 109: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 110: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 111: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 113: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 116: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 118: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 119: Matrix on vendor position and classification

• 12.3 42 Telecom Ltd. 
• Exhibit 120: 42 Telecom Ltd. - Overview
• Exhibit 121: 42 Telecom Ltd. - Product / Service
• Exhibit 122: 42 Telecom Ltd. - Key offerings

• 12.4 AMD Telecom SA 
• Exhibit 123: AMD Telecom SA - Overview
• Exhibit 124: AMD Telecom SA - Product / Service
• Exhibit 125: AMD Telecom SA - Key offerings

• 12.5 Bharti Airtel Ltd. 
• Exhibit 126: Bharti Airtel Ltd. - Overview
• Exhibit 127: Bharti Airtel Ltd. - Business segments
• Exhibit 128: Bharti Airtel Ltd. - Key news
• Exhibit 129: Bharti Airtel Ltd. - Key offerings
• Exhibit 130: Bharti Airtel Ltd. - Segment focus

• 12.6 BICS 
• Exhibit 131: BICS - Overview
• Exhibit 132: BICS - Product / Service
• Exhibit 133: BICS - Key offerings

• 12.7 Comviva Technologies Ltd. 
• Exhibit 134: Comviva Technologies Ltd. - Overview
• Exhibit 135: Comviva Technologies Ltd. - Business segments
• Exhibit 136: Comviva Technologies Ltd. - Key offerings
• Exhibit 137: Comviva Technologies Ltd. - Segment focus

• 12.8 Infobip Ltd. 
• Exhibit 138: Infobip Ltd. - Overview
• Exhibit 139: Infobip Ltd. - Product / Service
• Exhibit 140: Infobip Ltd. - Key news
• Exhibit 141: Infobip Ltd. - Key offerings

• 12.9 Route Mobile Ltd. 
• Exhibit 142: Route Mobile Ltd. - Overview
• Exhibit 143: Route Mobile Ltd. - Product / Service
• Exhibit 144: Route Mobile Ltd. - Key news
• Exhibit 145: Route Mobile Ltd. - Key offerings

• 12.10 Silverstreet BV 
• Exhibit 146: Silverstreet BV - Overview
• Exhibit 147: Silverstreet BV - Product / Service
• Exhibit 148: Silverstreet BV - Key offerings

• 12.11 Sinch AB 
• Exhibit 149: Sinch AB - Overview
• Exhibit 150: Sinch AB - Business segments
• Exhibit 151: Sinch AB - Key offerings
• Exhibit 152: Sinch AB - Segment focus

• 12.12 Syniverse Technologies LLC 
• Exhibit 153: Syniverse Technologies LLC - Overview
• Exhibit 154: Syniverse Technologies LLC - Product / Service
• Exhibit 155: Syniverse Technologies LLC - Key news
• Exhibit 156: Syniverse Technologies LLC - Key offerings

• 12.13 Tanla Solutions Ltd. 
• Exhibit 157: Tanla Solutions Ltd. - Overview
• Exhibit 158: Tanla Solutions Ltd. - Product / Service
• Exhibit 159: Tanla Solutions Ltd. - Key offerings

• 12.14 Twilio Inc. 
• Exhibit 160: Twilio Inc. - Overview
• Exhibit 161: Twilio Inc. - Product / Service
• Exhibit 162: Twilio Inc. - Key offerings

• 12.15 tyntec GmbH Hofmannstrasse 
• Exhibit 163: tyntec GmbH Hofmannstrasse - Overview
• Exhibit 164: tyntec GmbH Hofmannstrasse - Product / Service
• Exhibit 165: tyntec GmbH Hofmannstrasse - Key offerings

• 12.16 Vodafone Group Plc 
• Exhibit 166: Vodafone Group Plc - Overview
• Exhibit 167: Vodafone Group Plc - Business segments
• Exhibit 168: Vodafone Group Plc - Key offerings
• Exhibit 169: Vodafone Group Plc - Segment focus

• 12.17 Vonage Holdings Corp. 
• Exhibit 170: Vonage Holdings Corp. - Overview
• Exhibit 171: Vonage Holdings Corp. - Business segments
• Exhibit 172: Vonage Holdings Corp. - Key offerings
• Exhibit 173: Vonage Holdings Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 174: Inclusions checklist
• Exhibit 175: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 176: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 177: Research methodology
• Exhibit 178: Validation techniques employed for market sizing
• Exhibit 179: Information sources

• 13.5 List of abbreviations 
• Exhibit 180: List of abbreviations

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