Applied Science Laboratories Releases Revolutionary Eye Tracking Analysis Software

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Mar 15, 2011, 11:44 ET

BEDFORD, Mass., March 15, 2011 /PRNewswire/ -- Applied Science Laboratories, the true authority on eye tracking, has released its highly anticipated analysis software, ASL Results for the Mobile Eye solution. This revolutionary program makes measuring consumer response, human behavior and physiology faster and easier than ever, proving to be a game changer for the eye tracking industry.

Realizing that eye trackers are used for a wide range of research studies, software engineers at ASL have been working tirelessly to create a program that meets the universal needs of all research applications. ASL Results was created as a result of these efforts, proving to be compatible for studies ranging from market research to clinical studies.

The introduction of ASL Results for Mobile Eye with GazeMap integration offers valuable tools for the research professional. The user is able to map multiple areas of interest (AOIs) within an environment and apply them to all subjects participating in the study. ASL Results also allows the user to define moving AOIs in individual subject video. Once defined, AOIs can be viewed with dynamic heat maps, gaze trails and fixation plots. After the study has been completed, the results are automatically aggregated and the data collected producing informative tables, and graphs.

Over the years ASL's eye tracking solutions have stood out from the competition due to their usability. Now with ASL Results the research process has been streamlined further, making it the ideal software solution to collect the data needed to attain robust meaningful research results. With the introduction of ASL Results, ASL offers a complete suite of compatible eye tracking hardware and software, allowing users to effortlessly set up all elements of their studies. ASL once again proves to be a pioneer in the eye tracking industry, through the introduction of this groundbreaking software.

About ASL

Founded in 1962 by MIT scientists as one of the first eye tracking companies, ASL has been credited for the immense progress they have made in eye tracking technologies, being the first to pioneer many innovations that are now industry standards.

With a wide range of eye tracking hardware and software, ASL is the ideal choice for eye tracking studies ranging from academic to market research. Based in Bedford, MA ASL continues its global reach through various distribution outlets worldwide.