AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising

NEW YORK, March 12 /PRNewswire/ -- AppNexus today announced the launch of its advanced ad platform specializing in real-time advertising (www.appnexus.com). Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers unparalleled, highly scalable technology, deep industry expertise and plays host to a vibrant community of leading companies within the online advertising ecosystem. Chosen by eBay, the Web's premier online marketer, as its display advertising technology partner, the AppNexus platform integrates eBay with all the major inventory sources to execute and optimize its real-time media buys.

Offering a complete infrastructure that empowers performance-driven companies such as direct marketers, ad networks and demand-side platforms to build, manage and optimize their entire display advertising business, the AppNexus platform also provides single-point integration to the largest sources of inventory including the major inventory aggregators and ad exchanges like Google's DoubleClick and Microsoft's AdECN.

eBay has been working with AppNexus in beta for more than a year to ramp up its display ad buying and buy across inventory sources.  eBay credits AppNexus' powerful analytical and predictive optimization capabilities for its improved results with real-time bidding on the AppNexus platform.

"Working together with AppNexus, we have found that we can get 'search-quality' results from display advertising and that's a new world for us," said Matthew Ackley, Vice President, Internet Marketing and Advertising, eBay. "AppNexus allows us to take advantage of the new efficiencies, control, and real-time insight in display ad media buying from one central gateway."

As a true enterprise-caliber technology platform company capable of integrating deeply into its clients' business processes, AppNexus provides tools that empower customers to build self-sustaining businesses. Benefits of the AppNexus platform include:

• The ability to efficiently execute both high-volume auction-based and directly negotiated media campaigns across the Internet
• Easy integration with third-party data providers
• Sophisticated data management, analytics and optimization capabilities
• Flexible implementation options including a full user interface or APIs
• World-class cloud hosting for partner applications for maximum speed and scalability
• A financial clearing house to consolidate invoicing and payments.

"eBay fueled the real-time bidding revolution, serving the very first server-side, real-time impression ever," said Brian O'Kelley, CEO of AppNexus. "We're thrilled that, as a pioneer in the industry, eBay has chosen to work with us and is experiencing such extraordinary results. Online advertising has entered a new phase and the ability to make real-time, data-rich decisions, at high scale, is critical. It's also a vastly crowded space with many players offering marketers display ad management capabilities and/or media buying engines. Think of the AppNexus platform as a single point where all key stakeholders in our ecosystem -- marketers, ad networks, demand side platforms (DSPs), agency networks, exchanges, inventory aggregators, third party data providers, and more -- connect with one another through a powerful technology platform. That's a unique position in the market."

ABOUT APPNEXUS

AppNexus is an advanced ad platform specializing in real-time advertising.  Founded and managed by the pioneers of the Web's original and most successful ad exchanges at Yahoo!'s Right Media and Google's DoubleClick, AppNexus offers unparalleled, highly scalable technology, deep industry expertise and plays host to a vibrant community of leading companies within the online advertising ecosystem. Chosen by eBay, the Web's premier online marketer, as its display advertising partner, the AppNexus platform integrates eBay with all the major inventory sources to execute and optimize its real-time media buys.  AppNexus offers clients a complete set of ad technology capabilities including data management, optimization, APIs, financial clearing and support for directly negotiated media campaigns.  Overall, AppNexus empowers sophisticated companies including direct marketers, ad networks and demand-side platforms to build, manage and optimize their entire display advertising businesses and provides single-point integration to the largest sources of inventory including the major inventory aggregators and ad exchanges like Google's DoubleClick and Microsoft's AdECN.

Based in New York City, AppNexus is backed by an outstanding group of investors, including Marc Andreessen and Ben Horowitz from LoudCloud/OpsWare; First Round Capital; Venrock; Grape Arbor; Kodiak Venture Partners; Ron Conway; and Khosla Ventures. For more information, go to www.appnexus.com.

SOURCE AppNexus