Appreciate Insight: Battle of the Sweat Pacers

HERZELIA, Israel, Jan. 4, 2012  /PRNewswire/ -- The Holidays are almost over, and while trying to get on top of heavy family meals, we reviewed apps that can assist us in getting rid of the excess calories. We have chosen the popular fitness apps, Endomondo Sports Tracker and RunKeeper for our current head-to-head comparison. Both apps have done very well in the Android Market and gained millions of fans.

(Photo: http://www.newscom.com/cgi-bin/prnh/20120104/504088 )

Here's what we came up with:

Endomondo leads on the footprint front, with double the number of active users as those of RunKeeper. On the other hand, RunKeeper users are much more active and tend to use the app nearly 50% more than those of Endomondo, judging by the number of app launches. This might be attributed to the simple user interface of RunKeeper. Another difference is that 34% of RunKeeper users are women, whereas only 25% of Endomondo's user base is women. Overall, we can see that both apps tend to be mannish.

Looking at regional preferences – Endomondo is heavily relying on Europeans, comprising 55% of their users, with only 22% from North America. RunKeeper is more balanced with 39% of the former and 35% of the latter. This can easily be explained by the origins of the companies – Endomondo is a Danish company while RunKeeper is situated in Boston.

When looking at loyalty – both apps tend to have high degree of stickiness, but we have noticed that RunKeeper users were 30% more likely to uninstall the app during the period we tracked usage. We think it might be related to the fact that Endomondo has better social features, showing friends' activities right on the home page and encouraging sharing one's workout on Facebook.

So to conclude – Endomondo leads in installed base figures and loyalty, but lags behind in engagement. For the average user, we can only recommend picking one of them and starting to work out!

Appreciate – Find Apps

Appreciate is the leading social apps discovery service for Android. Focusing on the best-in-class user experience, Appreciate helps consumers discover the apps most suited to their preferences and needs. Appreciate's recommendation engine is based on its unique artificial intelligence algorithms, combined with insights on consumers' social activities. In today's crowded app markets, with hundreds of thousands of applications being offered, Appreciate provides the best way to discover and share favorite apps.

Appreciate Insights – based on data gathered from over 350,000 Appreciate users, and the  analysis of hundreds of thousands of app sessions that took place over the previous months – are aimed at providing comprehensive information for mobile apps industry observers, followers, and the business community.

Appreciate is released by Triapodi, an innovative start-up specializing in social content discovery and app analytics. To learn more, visit www.appreciate.mobi.

SOURCE Triapodi Ltd.